Life Force

A TINA.org reader alerted us on Facebook — and hey, you should like us on Facebook too — about Life Force, a Tampa-based company that says it uses “Science to…

How Green is that Fuel-Efficient Car?

It’s all in the math and how you define some terms.

Making Sense of Hedge-Fund Marketing

Hedge Funds can advertise now, but look before you leap.

Searching for the Perfect Sneeze-Proof Pooch?

There’s no such thing as hypoallergenic pets.

Decoding Cosmetics Claims: “Hypoallergenic” Products

Does the term really have meaning?

Decoding Cosmetics Claims: Nail Polish

Nail polishes claim to do all sorts of things, but what do these claims really mean?

eMug by eWater.com

Sometimes only one or two claims about a product seem suspicious. And then sometimes every single claim seems suspicious. The claims eWater.com makes about its eMug — only $84.50! —…

Best Yet!

Best Yet!, a line of cedar-oil-based products claiming to treat and prevent bed bugs and lice, agreed to enter into a settlement with the FTC over allegedly deceptive advertising claims…

Investigation by truthinadvertising.org Reveals Eight Things You Should Know About Vemma

MADISON, CT, July 10, 2013 — Vemma Nutrition Company promises it will “transform lives through ultra premium products and a generous compensation plan.” The Scottsdale, Ariz.-based company, which touts that…

What You Should Know about Vemma

Investigation reveals a number of questionable practices.

Can you Pass This GMO Test?

Test your knowledge about GMOs.

Zombie Run Proved Frightful

Reader says Groupon ad for run was deceptive.

Pink Ribbon Doesn’t Always Indicate A Healthy Buy

Should breast cancer foundations accept cash from companies selling these products?

Online Privacy Protection for Kids Strengthened

FTC strengthens children’s online privacy protections to keep up with changing technology.

Energy Star Asks for a Mulligan

If you’ve ever shopped around for a household appliance or new heating system, you’ve probably seen this sticker: Energy Star was created in 1992 by the U.S. Environmental Protection Agency…

Archived Testimonials

Clothing: What Material is Really in Your Closet?

We all know that clothes look better on supermodels than on us.  No news there. But when are clothing ads considered deceptive?  Misleading ads for clothing and textiles come in…

Companies Getting Coal in 2021

Find out why New Balance, TikTok, Poland Spring and others make the 2021 naughty list.

TINA.org’s Year in Review 2021

Here’s what we accomplished in 2021 with your help.

Simply Gum

Gum maker’s “natural” claims are referred to the FTC for review.