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Environmental Protection Agency

Consumer Basics

Environmental Protection Agency

The U.S. Environmental Protection Agency (EPA), which was formed in 1970, is an agency of the U.S. federal government tasked with protecting human health and the environment.  It does this,…

Red Lobster’s Sustainability Claims

Class Action

Red Lobster’s Sustainability Claims

Allegations: Misleadingly marketing that its products are sustainable when its suppliers of Maine lobster and shrimp use inhumane practices and practices that harm the environment

Six Vintage Eco-Clueless Ads

Blog

Six Vintage Eco-Clueless Ads

In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…

Simple Green Cleaners

Class Action

Simple Green Cleaners

Allegations: Misleadingly advertising cleaners as “non-toxic” when they are harmful to humans, animals and the environment

REI’s Waterproof Apparel

Class Action

REI’s Waterproof Apparel

Allegations: Falsely marketing products as sustainable when they contain fluorine and PFAs, which are harmful to people and the environment

Whopper

Class Action

Whopper

Allegations: Falsely marketing products as “safe” and “sustainable” when the packaging contains substances that are harmful to people and the environment

Green or Shady: Eco Friendly Scams

Consumer News

Green or Shady: Eco Friendly Scams

We’ve all seen and heard the terms “green,” “eco-friendly,” “natural,” “environmentally safe,” and “ozone friendly” in ads or on product labels.  Marketers across the globe have used these terms to…

Simple Truth Chicken

Class Action

Simple Truth Chicken

In October 2014, a false advertising class-action lawsuit filed against The Kroger Co. in February over its marketing of Simple Truth chicken was voluntarily dismissed. The complaint alleged that the…

Big Mac

Class Action

Big Mac

Allegations: Falsely marketing products as “safe” and “sustainable” when the product packaging contains substances that make them unsafe for humans and harmful to the environment

Blueland

Ad Alert

Blueland

Cleaning products company claimed every piece of packaging was “100% recyclable” when some materials were only compostable.

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