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CVS Health Gum & Enamel Repair

Class Action

CVS Health Gum & Enamel Repair

Allegations: Falsely marketing products as if they repair gums and reverse gingivitis when the active ingredient does not provide such benefits

ACT Mouthwash

Ad Alert

ACT Mouthwash

A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…

Crest ProHealth Anticavity Fluoride Rinse

Ad Alert

Crest ProHealth Anticavity Fluoride Rinse

Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

CareOne Anticavity Mouth Wash

Ad Alert

CareOne Anticavity Mouth Wash

CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…

Listerine Total Care Anticavity Mouthwash

Ad Alert

Listerine Total Care Anticavity Mouthwash

Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

Crest Charcoal Toothpastes

Class Action

Crest Charcoal Toothpastes

Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive

ACT Dry Mouth Lozenges

Class Action

ACT Dry Mouth Lozenges

Allegations: Failing to disclose that the product is detrimental to oral health due to having a pH level that is below the pH level of tooth enamel and root dentin

Burt’s Bees Charcoal Toothpastes

Class Action

Burt’s Bees Charcoal Toothpastes

Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel

Listerine Total Care Mouthwash

Class Action

Listerine Total Care Mouthwash

June 2015: The parties withdrew the appeal, the reasons for which have not been disclosed. December 2014: The named plaintiff filed a Notice of Appeal regarding the November 2014 order.…

ACT Restoring Mouthwash

Class Action

ACT Restoring Mouthwash

May 2015: A federal judge granted Chattem Inc.’s motion to dismiss finding that the claim was preempted by federal law. February 2015: A false advertising class-action lawsuit was filed against…

ACT® Restoring™ Anticavity Fluoride Mouthwash

Class Action

ACT® Restoring™ Anticavity Fluoride Mouthwash

February 2015: This action was dismissed for lack of subject matter jurisdiction. The dismissal was When a complaint is dismissed without prejudice, an amended version of the complaint can be…

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