Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Crest and Oral-B Gum & Enamel Repair Toothpastes Class Action Crest and Oral-B Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpaste Class Action Crest Gum & Enamel Repair Toothpaste Allegations: Falsely advertising that toothpaste will repair gums
CVS Health Gum & Enamel Repair Class Action CVS Health Gum & Enamel Repair Allegations: Falsely marketing products as if they repair gums and reverse gingivitis when the active ingredient does not provide such benefits
Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Falsely marketing that the toothpastes repair gums
Listerine Total Care Mouthwash Ad Alert Listerine Total Care Mouthwash Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.
ACT Mouthwash Ad Alert ACT Mouthwash A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
CareOne Anticavity Mouth Wash Ad Alert CareOne Anticavity Mouth Wash CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…
Listerine Total Care Anticavity Mouthwash Ad Alert Listerine Total Care Anticavity Mouthwash Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
Listerine Total Care Mouthwash: ‘24-Hour Cavity Protection’ Ad Alert Listerine Total Care Mouthwash: ‘24-Hour Cavity Protection’ Poking holes in this bold claim.
Crest Charcoal Toothpastes Class Action Crest Charcoal Toothpastes Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Tom’s Activated Charcoal Toothpastes Class Action Tom’s Activated Charcoal Toothpastes Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
ACT Dry Mouth Lozenges Class Action ACT Dry Mouth Lozenges Allegations: Failing to disclose that the product is detrimental to oral health due to having a pH level that is below the pH level of tooth enamel and root dentin
Burt’s Bees Charcoal Toothpastes Class Action Burt’s Bees Charcoal Toothpastes Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Listerine Total Care Mouthwash Class Action Listerine Total Care Mouthwash June 2015: The parties withdrew the appeal, the reasons for which have not been disclosed. December 2014: The named plaintiff filed a Notice of Appeal regarding the November 2014 order.…
Colgate Charcoal Toothpastes Class Action Colgate Charcoal Toothpastes Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums
CATrends: Charcoal Toothpaste Consumer News CATrends: Charcoal Toothpaste Influencers tout the benefits of brushing with charcoal toothpaste. But do the products work?
ACT Restoring Mouthwash Class Action ACT Restoring Mouthwash May 2015: A federal judge granted Chattem Inc.’s motion to dismiss finding that the claim was preempted by federal law. February 2015: A false advertising class-action lawsuit was filed against…
ACT® Restoring™ Anticavity Fluoride Mouthwash Class Action ACT® Restoring™ Anticavity Fluoride Mouthwash February 2015: This action was dismissed for lack of subject matter jurisdiction. The dismissal was When a complaint is dismissed without prejudice, an amended version of the complaint can be…