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The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

What to Know about Negative-Option Offers

Consumer Basics

What to Know about Negative-Option Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

Infomercials

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Infomercials

What to know before you bite on that revolutionary infomercial product.

Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

Food and Drug Administration

Consumer Basics

Food and Drug Administration

The U.S. Food and Drug Administration (FDA) is the federal agency that is responsible for protecting public health through regulation and supervision of several different types of products, including food…

Celeb Endorsements

Consumer Basics

Celeb Endorsements

Why is your favorite celebrity attracted to that specific product?

Rebates

Resources

Rebates

Rebates are often unredeemed.

Truth is Not Always a Defense

Consumer Basics

Truth is Not Always a Defense

The truth is bigger than the sum of an ad’s parts.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

Does Size Really Matter? A Primer on Slack-Filled Packaging

Consumer Basics

Does Size Really Matter? A Primer on Slack-Filled Packaging

What to know about the FDA’s rule on under-filled or slack-filled packaging.

The Interactive Advertising Bureau

Consumer Basics

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses. Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising…

Entertainment Software Association

Consumer Basics

Entertainment Software Association

The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…

The Subliminal Ad