The Fundamental Takeaway from FTC v Vemma

Vemma settlement clarifies FTC’s position on what constitutes a legitimate MLM.

Sugar Lip Treatment

Report: Most Advertised Baby Food Not Nutritious

New report finds issues with nutrition-related messaging.

Davidson’s Safest Choice Eggs

Humane Society says pastoral messaging is at odds with actual egg production practices.

FTC Complaint Filed Against Maker of Memory Supplement

 Ad Watchdog Issues Warning to Consumers MADISON, CONN. September 21, 2015 — With an aging baby-boomer population and an estimated 10 million Americans predicted to develop some form of brain…

TINA.org to FTC: Prevagen is Making Unsupported Memory Claims

Investigation finds no competent evidence to support memory improvement claims and FTC files a lawsuit.

Marketing Videos

Oversight of Dubious Brain Supplement Products Under Scrutiny

U.S. Senators question FDA, retailers about supplements.

Beautyrest

This mattress pad is not as star spangled as its packaging lets on.

Body Fortress

This protein powder’s bark may be worse than its bite. Here’s the scoop on the advertised grams.

Truth is Not Always a Defense

The truth is bigger than the sum of an ad’s parts.

365 Whole Foods Market Long Grain & Wild Rice

Allegations: Deceptively using slack-filled packaging and misleadingly marketing its commitment to environmental stewardship

Caulk-y Made in USA Claims

Why is this tool with “China” on the packaging being marketed as made in the USA?

SKKN by Kim’s Sustainability Claims

Consumers accuse Kim Kardashian of greenwashing.

Not So Sweet: The Deceptive Marketing of Candy

Sometimes the trick is the treat.

‘Ghost’-ed by Energy Drink Company, TINA.org and Rudd Center Alert Regulators

Groups file deceptive marketing complaint against Ghost.

Post-it Notes ‘Cubes’

Jot this down: These Post-it notes aren’t cubes.

Agora’s ‘Coronavirus Vaccine Survival Guide’

Guide has some surprising health advice based on its anti-Big Pharma marketing.

LuLaRoe to Pay $4.75 Million to Settle Pyramid Allegations

Settlement avoids a trial that had been scheduled to begin on Feb 16.

COVID-19 Claims