The Problem with Flushing Flushable Wipes Ad Alert The Problem with Flushing Flushable Wipes They’re advertised as “flushable” but wastewater officials and consumers say that claim falls short.
Secret Clinical 72 HR Clear Gel Ad Alert Secret Clinical 72 HR Clear Gel Excess product packaging collides with commitments to sustainability.
Olay Ultra Moisture Beauty Bar Ad Alert Olay Ultra Moisture Beauty Bar When did the soap game get so dirty?
Cascade Platinum Ad Alert Cascade Platinum Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.
Febreze Plug-In Air Fresheners Ad Alert Febreze Plug-In Air Fresheners NAD finds that air freshener’s “4=1” claims don’t add up.
Swiffer Swept up in Broom-Bashing Claims Ad Alert Swiffer Swept up in Broom-Bashing Claims Self-regulatory body calls supporting evidence behind superiority claims “materially flawed.”
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
Secret ‘Aluminum Free’ Deodorant Ad Alert Secret ‘Aluminum Free’ Deodorant Why is Secret making a big deal out of something that is true of all deodorants?
Microban 24 Ad Alert Microban 24 Sanitizing spray does not provide 24-hour protection against viruses, despite what its TV commercial may make you think.
Bounty Ad Alert Bounty An argument for embedded advertising disclosures in sponsored social media posts.
Depend Underwear Ad Alert Depend Underwear You can’t always *depend* on the picture on the packaging.
Sonicare Electric Toothbrushes Ad Alert Sonicare Electric Toothbrushes Unsupported claims to remove more plaque than a competitor’s e-toothbrush land product’s marketers in hot water.