Secret Clinical 72 HR Clear Gel

A TINA.org reader worked up a sweat trying to understand how the 5-inch tall box of Secret antiperspirant gel she bought for more than $9 contained only about 2 inches of product.

Sure, the net weight of 1.6 ounces is disclosed in fine print at the very bottom of the box. But would a reasonable consumer see the disclosure, and if so, have a clear understanding of how much 1.6 ounces of gel antiperspirant actually provides when looking at the box?

It’s also interesting to note that Secret – presumably aware that environmentally-friendly products are important to U.S. consumers – claims to be “practicing sustainability,” stating on its website:

Sustainability is more than just a buzzword to us. In conjunction with our parent company, Procter & Gamble, Secret has led sustainability efforts with short term and long-term goals year after year. P&G is committed to positively impacting our homes, our communities, and our planet — especially in the areas of Climate, Forestry, Water and Packaging. It’s our Planet. Our Home. And our window is now.

Procter & Gamble doubles down on this promise, stating on its website that “environmental sustainability is embedded in how we do business.”

In light of this touted commitment, we ask: Why is P&G’s Secret using such a big box and container for such a small amount of product? Or better yet, why is it using a cardboard box for an antiperspirant container at all?

We have our guesses.

TINA.org reached out to P&G for comment. Check back for updates.

Find more of our coverage under-filled or slack-filled packaging here.