9 Earth-Friendly Claims to Watch Out for This Earth Day

Green marketing claims you should think twice about.

Chiquita Bananas

Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval

Nonprofit says certification label appearing on such goods as Chiquita bananas misleads consumers.

Six Super Bowl Advertisers Offsides on the Truth

TINA.org’s Big Game scorecard on companies under fire for deceptive ads.

Lawmakers Raise Questions about Deceptive Marketing in Solar Industry

What are the hidden costs of solar leases?

Does the Executive Suite Match the Empowerment Message in the Ad?

Here’s what the Super Bowl’s #likeagirl ad really means.

The Problem with Flushing Flushable Wipes

They’re advertised as “flushable” but wastewater officials and consumers say that claim falls short.

Six Vintage Eco-Clueless Ads

In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…

Chicken of the Sea

Chicken of the Sea–nice to dolphins? Maybe not.

Five Suspicious Super Bowl Ad Claims

Take these with a grain of salt.

How Green is that Fuel-Efficient Car?

It’s all in the math and how you define some terms.

It Ain’t Easy Being Green

FTC cracks down on “biodegradable” claims.

Hudson Valley Foie Gras

Hudson Valley Foie Gras, the largest foie gras producer in the U.S., has agreed to remove the word “humane” from its advertising and website as a result of a lawsuit…

Ford C-MAX Hybrid

PETA

That is one tough-looking toddler, but the ASA bans ad that claims eating meat increases risk of cancer.

ASA Upholds Audi Mileage Complaint

The ASA ruled that Volkswagen overstated mileage claims on the Audi A3 TDI.

I’d Tap That

Bottled water is convenient, but is it worth the cost?

Pink Ribbon Doesn’t Always Indicate A Healthy Buy

Should breast cancer foundations accept cash from companies selling these products?

Energy Star Asks for a Mulligan

If you’ve ever shopped around for a household appliance or new heating system, you’ve probably seen this sticker: Energy Star was created in 1992 by the U.S. Environmental Protection Agency…

Green or Shady: Eco Friendly Scams

We’ve all seen and heard the terms “green,” “eco-friendly,” “natural,” “environmentally safe,” and “ozone friendly” in ads or on product labels.  Marketers across the globe have used these terms to…