Class Action

Tom’s of Maine Silly Strawberry Fluoride-Free and Colgate Total Active Prevention Whitening Toothpastes

Class Action

Tom’s of Maine Silly Strawberry Fluoride-Free and Colgate Total Active Prevention Whitening Toothpastes


Case Name (Date)

Triesch et al. v. Colgate-Palmolive Co. and Tom’s of Maine, Inc.
25-cv-4443, S.D.N.Y.
(May 2025)


Product/Service

Tom’s of Maine Silly Strawberry Fluoride-Free and Colgate Total Active Prevention Whitening Toothpastes


Allegations

Deceptively marketing products as safe without disclosing that they contain dangerous heavy metals, including lead, arsenic and mercury


Status

Pending



Legal Action

Colgate-Palmolive

Colgate-Palmolive

TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.


Class-Action Tracker

Colgate Toothpastes

Class Action

Colgate Toothpastes

Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals, including lead and mercury

Hello Kids Fluoride Rinses

Class Action

Hello Kids Fluoride Rinses

Allegations: Deceptively marketing candy- and fruit-flavored mouth rinses as safe for children when fluoride mouth rinses are not safe for children younger than 6 years old

Fabuloso Cleaning Products

Class Action

Fabuloso Cleaning Products

Allegations: Failing to disclose that products contain a bacteria and may increase the risk of contracting invasive infections

Speed Stick Stain Guard

Class Action

Speed Stick Stain Guard

Allegations: Falsely advertising that antiperspirants fight yellow stains and white marks when the active ingredient causes both


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