
Colgate-Palmolive
TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.
Dixon et al. v. Colgate-Palmolive Co.
23-cv-38, W.D.N.C.
(Feb. 2023)
Dorsey et al. v. Colgate-Palmolive Co.
23-cv-1426, S.D.N.Y.
(Feb. 2023)
Patora et al. v. Colgate-Palmolive Co.
23-cv-1118, S.D.N.Y.
(Feb. 2023)
Fabuloso cleaning products
Failing to disclose that products contain bacteria and may increase the risk of contracting invasive infections
Settled
(Final approval granted)
https://www.cleaningproductrecallsettlement.com/
TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.
Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals, including lead and mercury
Allegations: Falsely marketing products as safe for children when the fluoride in them is not safe for children to swallow
Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic
Allegations: Marketing products as safe, healthy, natural, and effective
Allegations: Deceptively marketing candy- and fruit-flavored mouth rinses as safe for children when fluoride mouth rinses are not safe for children younger than 6 years old
Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
Allegations: Falsely advertising toothpaste tubes as recyclable
Allegations: False natural claims
Allegations: False natural claims
Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Allegations: Misleadingly marketing sunscreens as if the mineral ingredient zinc oxide is the only active ingredient
Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: False natural claims
Allegations: Deceptively using slack-filled containers
Allegations: Misleadingly marketing that the antiperspirants fight yellow stains and do not leave white marks when an ingredient in them causes both
Allegations: Falsely advertising that antiperspirants fight yellow stains and white marks when the active ingredient causes both
The bottom line? Toothpaste tubes aren’t generally getting recycled.
These definitions are a joke.
See how you stack up.
Some of the worst ads TINA.org covered this year.
TINA.org has tracked more than 150 lawsuits alleging greenwashing.