Colgate and Tom’s Toothpastes for Kids

Hello Kids Fluoride Rinses

Allegations: Deceptively marketing candy- and fruit-flavored mouth rinses as safe for children when fluoride mouth rinses are not safe for children younger than 6 years old

Colgate Toothpastes

Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals, including lead and mercury

Tom’s of Maine Kid’s Natural Fluoride-Free Silly Strawberry Toothpastes

Allegations: Failing to disclose that products contain, or are at risk of containing, lead and arsenic

Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste

Allegations: Marketing products as safe, healthy, natural, and effective

Fabuloso Cleaning Products

Allegations: Failing to disclose that products contain a bacteria and may increase the risk of contracting invasive infections

Tom’s Activated Charcoal Toothpastes

Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums

Colgate and Tom’s of Maine Toothpastes

Allegations: Falsely advertising toothpaste tubes as recyclable

Tom’s of Maine Toothpastes

Allegations: False natural claims

Tom’s Wicked Fresh! Mouthwash

Allegations: False natural claims

Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste

Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque

EltaMD Transparent Zinc Oxide Sunscreens

Allegations: Misleadingly marketing sunscreens as if the mineral ingredient zinc oxide is the only active ingredient

Colgate Charcoal Toothpastes

Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums

Elta MD Aero Sunscreen Spray

Allegations: Failing to disclose products contain the carcinogen benzene

Tom’s of Maine Toothpastes and Deodorants

Allegations: False natural claims

Tom’s of Maine Deodorants

Allegations: Deceptively using slack-filled containers

Lady Speed Stick Stain Guard Antiperspirant

Allegations: Misleadingly marketing that the antiperspirants fight yellow stains and do not leave white marks when an ingredient in them causes both

Speed Stick Stain Guard

Allegations: Falsely advertising that antiperspirants fight yellow stains and white marks when the active ingredient causes both

Hill’s “Prescription Diet” Pet Food

Tom’s Toothpastes

Lady Speed Stick Stain Guard

Speed Stick Stain Guard Antiperspirants

Colgate’s Optic White

Hill’s Science Diet and Prescription Diet Canned Dog Foods

Colgate Optic White and Colgate Optic White Platinum Toothpastes

Palmolive® Ultra Pure + Clear® Dish Detergents

Various Tom’s of Maine Products

Colgate Optic White Toothpaste

Tom’s of Maine Toothpaste

Tom’s Toothpaste

Tom’s of Maine Natural Claims

Speed Stick® Deodorants

Tom’s Toothpaste Products

Softsoap Antibacterial Handsoap