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The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented. The before shots…

Hair-raising Hair Product Ads

Consumer News

Hair-raising Hair Product Ads

Want to know the secret behind the lustrous, voluminous, “salon beautiful” hair that is featured in some television and print ads for hair products today? Extensions! Yup, fake hair. Well,…

It All Starts with a Good Foundation

Consumer News

It All Starts with a Good Foundation

Socrates said that “beauty is a short-lived tyranny,” but cosmetic companies will have you believing otherwise. The vast majority of ads for foundation feature celebrities and models, regardless of age,…

Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?

Consumer News

Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?

If you go by mascara ads that you see in magazines and on TV, modern mascara technology has evolved to the point of growing small hairy caterpillars on top of…

Know the Difference Between For-Profit and Nonprofit Schools

Consumer News

Know the Difference Between For-Profit and Nonprofit Schools

The vast majority of private schools are nonprofits, or organizations that put all money earned back into the school. By contrast, a school that is operated for profit sends money…

Don’t Friend the Ramnit Worm

Consumer News

Don’t Friend the Ramnit Worm

Hackers are now seeking new targets, moving from e-mail to social networking sites. In January 2012, experts at online security firm, Seculert, uncovered a powerful hybrid worm/virus that was burrowing…

You Said Do Not Call but Some Telemarketers are Doing it Anyway

Consumer News

You Said Do Not Call but Some Telemarketers are Doing it Anyway

Americall was found to actually TRAIN its employees to ignore consumers’ requests to be placed on the company’s do not call list. How did the FTC know? Apparently, they put…

Is Your Cellphone Spying on You?

Consumer News

Is Your Cellphone Spying on You?

The mobile phone world was rocked in November 2011 when a systems administrator from Connecticut posted a 17-minute video on YouTube showcasing how a hidden program installed on millions of…

Facebook’s Tracking Cookies

Consumer News

Facebook’s Tracking Cookies

Facebook’s list of privacy abuses in 2011 seemed to grow by the minute. Tech savvy users of the 800 million-strong network reported that A browser or web cookie collects and…

Pharmaceuticals Top the Spam List

Consumer News

Pharmaceuticals Top the Spam List

Spam levels have dropped to a 3-year record low, reports security firm, Symantec, in their November 2011 Intelligence Report. But before you start jumping up and down with excitement, keep…

Facebook’s “Sponsored Stories”

Consumer News

Facebook’s “Sponsored Stories”

So, by now, we hope that you have taken our advice on how to block pop-ups ads and limit the amount of spam filling up your inbox. But though you…

Payday, Advanced-Fee and Guaranteed-Approval Loans

Consumer News

Payday, Advanced-Fee and Guaranteed-Approval Loans

You’ve seen the ads: “No credit? No Problem!” or “We’ll get you a loan regardless of your credit” or “You’ve been pre-qualified!” And our personal favorite: “We don’t care about…

How Safe is Your Birth Control?

Consumer News

How Safe is Your Birth Control?

In 2002, the birth control patch, Ortho Evra, hit the market and flew off the shelves as millions of women went to their doctors for this new, exciting birth control…

Smelling Your Path to Weight Loss?

Consumer News

Smelling Your Path to Weight Loss?

We all know that pixie dust sprinkled on and around your body can make you fly, so why not a magic tastant crystal that you sniff to lose weight without…

Almost 210 Million Numbers Now on the Do Not Call Registry

Consumer News

Almost 210 Million Numbers Now on the Do Not Call Registry

More than 209 million U.S. phone numbers are now registered with the service, which has been active since 2003. In 2011, consumers filed over 630,000 complaints, mostly regarding recorded messages…

Foreign Beer May Actually Be Brewed Locally

Consumer News

Foreign Beer May Actually Be Brewed Locally

Their ads entice you with visions of far-off lands, beautiful people speaking with accents, and the unique taste of imported beer. But the reality is that it’s expensive to ship…

Don’t Get Spoofed When You Pick up the Phone

Consumer News

Don’t Get Spoofed When You Pick up the Phone

Telemarketers have picked up on the fact that many of us now use caller ID to screen calls. According to the law, telemarketers must display accurate information, but some scam…

Reebok Easy Toners Thin Your Wallet But Not Your Thighs

Consumer News

Reebok Easy Toners Thin Your Wallet But Not Your Thighs

In Adidas Group’s 2010 Annual Report, CEO Herbert Hainer boasts that “Reebok’s sales expanded 12% … to [$2.6 billion].” He went on to say that “EasyTone has been a…

Are You Infected?

Consumer News

Are You Infected?

Cyber bandits hijacked more than 4 million computers in an Internet ad fraud scheme before the FBI took them down in November 2011. The massive Estonian-run botnet that had infected…

Rise of the Supercookie

Consumer News

Rise of the Supercookie

You don’t just have to worry about cookies anymore. Now you have to worry about super cookies. Online advertiser, ScanScout, reached a settlement with the FTC on November 8, 2011…

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The Lure of the Before and After

Hair-raising Hair Product Ads

It All Starts with a Good Foundation

Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?

Know the Difference Between For-Profit and Nonprofit Schools

Don’t Friend the Ramnit Worm

You Said Do Not Call but Some Telemarketers are Doing it Anyway

Is Your Cellphone Spying on You?

Facebook’s Tracking Cookies

Pharmaceuticals Top the Spam List

Facebook’s “Sponsored Stories”

Payday, Advanced-Fee and Guaranteed-Approval Loans

How Safe is Your Birth Control?

Smelling Your Path to Weight Loss?

Almost 210 Million Numbers Now on the Do Not Call Registry

Foreign Beer May Actually Be Brewed Locally

Don’t Get Spoofed When You Pick up the Phone

Reebok Easy Toners Thin Your Wallet But Not Your Thighs

Are You Infected?

Rise of the Supercookie