Search - Truth in Advertising

The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

Celeb Endorsements

Consumer Basics

Celeb Endorsements

Why is your favorite celebrity attracted to that specific product?

Service Contracts and Extended Warranties

Resources

Service Contracts and Extended Warranties

Is it worth it to pay extra for that extended warranty?

Sweepstakes & Prizes

Consumer Basics

Sweepstakes & Prizes

Sweepstakes and lotteries may be scams in disguise.

Pyramid Scheme? The 7 Definitive Questions to Ask

Consumer Basics

Pyramid Scheme? The 7 Definitive Questions to Ask

Know the answers to these questions to be sure that MLM isn’t a pyramid scheme.

Federal Laws Governing Ads

Consumer Basics

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

Rebates

Resources

Rebates

Rebates are often unredeemed.

What to Know about Sponsored Content

Consumer Basics

What to Know about Sponsored Content

It’s getting harder to distinguish advertisements from objective content.

Does Size Really Matter? A Primer on Slack-Filled Packaging

Consumer Basics

Does Size Really Matter? A Primer on Slack-Filled Packaging

What to know about the FDA’s rule on underfilled or slack-filled packaging.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

What to Know about Subscription Offers

Consumer Basics

What to Know about Subscription Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

Infomercials

Resources

Infomercials

What to know before you bite on that revolutionary infomercial product.

What is Industry Self-Regulation?

Consumer Basics

What is Industry Self-Regulation?

Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.

Multi-Level Marketing v. Pyramid Schemes

Consumer Basics

Multi-Level Marketing v. Pyramid Schemes

What’s the difference?

Council for Responsible Nutrition

Consumer Basics

Council for Responsible Nutrition

The Council for Responsible Nutrition (CRN) is a trade association that represents dietary supplement manufacturers and ingredient suppliers.

Entertainment Software Association

Consumer Basics

Entertainment Software Association

The Entertainment Software Association (ESA) is an association based in D.C. that is exclusively dedicated to serving video game companies. The group lobbies Congress and other legislative bodies extensively in…

Talking to Kids about Deceptive Advertising

Resources

Talking to Kids about Deceptive Advertising

Teach your children well, about ads.

Popular Searches

Close Filters

Product Category

Marketing Tactic

Resource Type

The Scoop on Social Media Influencer Disclosure Requirements

Celeb Endorsements

Service Contracts and Extended Warranties

Sweepstakes & Prizes

Pyramid Scheme? The 7 Definitive Questions to Ask

Federal Laws Governing Ads

Deceptive Marketing 101: Recyclable Claims

Sales, Bargains, Discounts

Free Doesn’t Usually Mean Free

Rebates

What to Know about Sponsored Content

Does Size Really Matter? A Primer on Slack-Filled Packaging

Product Placement

What to Know about Subscription Offers

Infomercials

What is Industry Self-Regulation?

Multi-Level Marketing v. Pyramid Schemes

Council for Responsible Nutrition

Entertainment Software Association

Talking to Kids about Deceptive Advertising