The Scoop on Social Media Influencer Disclosure Requirements Consumer Basics The Scoop on Social Media Influencer Disclosure Requirements What kind of disclosure is necessary for social media influencer marketing?
Celeb Endorsements Consumer Basics Celeb Endorsements Why is your favorite celebrity attracted to that specific product?
Sweepstakes & Prizes Consumer Basics Sweepstakes & Prizes Sweepstakes and lotteries may be scams in disguise.
Service Contracts and Extended Warranties Resources Service Contracts and Extended Warranties Is it worth it to pay extra for that extended warranty?
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Sales, Bargains, Discounts Consumer Basics Sales, Bargains, Discounts Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.
What to Know about Sponsored Content Consumer Basics What to Know about Sponsored Content It’s getting harder to distinguish advertisements from objective content.
Free Doesn’t Usually Mean Free Consumer Basics Free Doesn’t Usually Mean Free There’s lots of strings attached to offers of free products and services.
What is Industry Self-Regulation? Consumer Basics What is Industry Self-Regulation? Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.
What to Know about Negative-Option Offers Consumer Basics What to Know about Negative-Option Offers Risk free trials may lead to repeated, unwanted charges to your credit card.
Infomercials Resources Infomercials What to know before you bite on that revolutionary infomercial product.
Does Size Really Matter? A Primer on Slack-Filled Packaging Consumer Basics Does Size Really Matter? A Primer on Slack-Filled Packaging What to know about the FDA’s rule on under-filled or slack-filled packaging.
Product Placement Consumer Basics Product Placement Products that pop up in movies and television shows are often there for specific advertising reasons.
The Fine Print – Read It Consumer Basics The Fine Print – Read It What the ad giveth, the fine print is not supposed to taketh away.
Puffery – A Marketer’s Right To Lie Consumer Basics Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
U.S.D.A. National Organic Program Consumer Basics U.S.D.A. National Organic Program The National Organic Program (NOP) is a marketing program within the USDA Agriculture Marketing Service. The NOP is tasked with ensuring compliance with the Organic Foods Production Act and its…
FDA Registered, Cleared, Approved: What’s the Difference? Consumer Basics FDA Registered, Cleared, Approved: What’s the Difference? Medical devices like to tout their status with the FDA. But what’s behind these terms?
Better Business Bureau Consumer Basics Better Business Bureau The Better Business Bureau (BBB) is made up of several local chapters in the United States and Canada that all work through their parent corporation, the Council of Better Business…