By the Numbers: Federal Crackdown on Dietary Supplements

Regulators send united message about deceptively marketed supplements.

SAM-e Dietary Supplements

TruHeight

Company marketing “height growth vitamins” makes some tall claims.

Shining a Light on Sunscreen Labels

Sunscreen claims can be confusing. Here’s what you need to know.

Flying Embers Hard Beverages

Allegations: Misleadingly fortifying alcoholic beverages with vitamin C, antioxidants, probiotics, and adaptogens and marketing that the beverages provide healthful benefits, in violation of federal regulations

Advertisers Made Us Think We Needed These Products

But do they really make us healthier?

Five Brand Names to Beware of this April Fools’ Day

Oh, the irony behind these five brand names.

Archived Testimonials

What’s Magic about this Ingredient in Energy Drinks?

Your browser does not support the video tag. Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins…

Children’s Supplement Deceptively Marketed

Truthinadvertising.org warns company it will take action.

YumEarth Organics Pops

You may be very, very surprised to learn what’s missing in this company’s “very very cherry” pops.

Ovaltine

Allegations: Misleadingly marketing products as a “good source” of 12 vitamins and minerals when they are not unless other ingredients are added to them Falsely marketing products as containing “No…

UPDATE: doTerra Distributors Ordered to Pay $15K Each Over COVID Claims

Civil penalties follow a 2022 TINA.org investigation and complaint to the FTC.

Gatorade Fit

Allegations: Misleadingly marketing beverages as “Real Healthy Hydration,” having “No Sugar Added,” and being an “Excellent Source of Vitamin A & C” without meeting the FDA’s requirements to make such…

Arizona Mucho Mango Fruit Cocktail

Allegations: Marketing beverages as “Vitamin C Fortified” in violation of FDA regulations and misleadingly marketing products as “All Natural”

Kern’s Fruit Beverages

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

TINA’s Take: Food Makers Should Disclose Animal-Derived Ingredients

TINA.org joins push for more transparency in food labeling.

A Growing List of Coronavirus Scams

A master list of known and alleged scams.

GNC: No Stranger To Regulatory Enforcement

False advertising and wrongful death are among a plethora of allegations filed against the supplement retailer.