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If you are a parent concerned about your child’s stature, TruHeight says its “height growth vitamins” can help your kid grow tall – or your money back.
“Nutritional deficiencies can prevent kids from growing to their optimal height,” the supplement company says on its website. “We designed our products from the ground up with experts to ensure your children are getting exactly what their bodies need to reach their maximum height potential.”
Billy will be making varsity in no time. But not so fast: While TruHeight claims that “nutrition + genetics = height,” according to experts, genetics are mostly responsible for variations in height between individuals. If mom or dad are tall, their offspring will likely grow up to be tall as well. If mom and dad are height-challenged, the same will likely be true for their children. TruHeight even acknowledges – in a slideshow below its growth claims that is easy to miss but first requires that consumers scroll down far enough to see it – the outsized role genetics play, stating, “DNA determines a person’s final height.”
In addition, TruHeight doesn’t offer any scientific studies on its website to support claims that its pills and gummies help kids grow tall. Instead, the company lists a handful of positive testimonials from parents, including one who said their son grew 3 inches in five months. But as TINA.org has noted before, even truthful testimonials can be deceptive if an advertiser does not possess adequate substantiation to support the implication that the user’s experience is representative of what consumers will generally achieve.
Some additional red flags include:
The bottom line
TruHeight makes some tall claims about its products and its money-back guarantee – claims that fall apart upon closer scrutiny. Meanwhile, the FTC is no stranger to marketers making unsubstantiated claims about height increases for children. In 2006, the agency reached a $375,000 settlement with the marketer of HeightMax supplements over alleged false claims to make kids taller.
TINA.org reached out to TruHeight for comment. Check back for updates.
Find more of our coverage on products aimed at parents here.
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