PurelyWhite Deluxe Tooth Whitening Kits Class Action PurelyWhite Deluxe Tooth Whitening Kits Allegations: Misleadingly placing the FDA logo on product labels and falsely advertising discounts
CATrends: Charcoal Toothpaste Consumer News CATrends: Charcoal Toothpaste Influencers tout the benefits of brushing with charcoal toothpaste. But do the products work?
Burt’s Bees Charcoal Toothpastes Class Action Burt’s Bees Charcoal Toothpastes Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Listerine Total Care Mouthwash Ad Alert Listerine Total Care Mouthwash Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.
Crest Sensitivity Toothpaste Class Action Crest Sensitivity Toothpaste March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
ACT Mouthwash Ad Alert ACT Mouthwash A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…
ACT Dry Mouth Lozenges Class Action ACT Dry Mouth Lozenges Allegations: Failing to disclose that the product is detrimental to oral health due to having a pH level that is below the pH level of tooth enamel and root dentin
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
ACT Restoring Mouthwash Class Action ACT Restoring Mouthwash May 2015: A federal judge granted Chattem Inc.’s motion to dismiss finding that the claim was preempted by federal law. February 2015: A false advertising class-action lawsuit was filed against…
CareOne Anticavity Mouth Wash Ad Alert CareOne Anticavity Mouth Wash CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…
ACT® Restoring™ Anticavity Fluoride Mouthwash Class Action ACT® Restoring™ Anticavity Fluoride Mouthwash February 2015: This action was dismissed for lack of subject matter jurisdiction. The dismissal was When a complaint is dismissed without prejudice, an amended version of the complaint can be…
Listerine Total Care Anticavity Mouthwash Ad Alert Listerine Total Care Anticavity Mouthwash Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
FDA Releases Ads Aimed at Snuffing out Smoking among Teens Consumer News FDA Releases Ads Aimed at Snuffing out Smoking among Teens New campaign focuses on real costs of cigarettes.
4Life Health Claims Evidence 4Life Health Claims A TINA.org investigation has cataloged over 100 instances from 2005 to 2016 in which 4Life distributors have either made or referenced claims that the 4Life product line can treat, cure, alleviate the symptoms of,…
Listerine Total Care Mouthwash Class Action Listerine Total Care Mouthwash June 2015: The parties withdrew the appeal, the reasons for which have not been disclosed. December 2014: The named plaintiff filed a Notice of Appeal regarding the November 2014 order.…
ACT Dry Mouth Mouthwash, Lozenges Ad Alert ACT Dry Mouth Mouthwash, Lozenges NAD tells marketer to watch its mouth when it comes to making certain dry mouth product claims.
5 Ad Trends to Be Wary of in 2020 Consumer News 5 Ad Trends to Be Wary of in 2020 CGI influencers are here.
FineVine’s Activated Charcoal Oral Care Products Class Action FineVine’s Activated Charcoal Oral Care Products In May 2020, a class-action lawsuit was filed against FineVine, LLC for allegedly falsely advertising its Activated Coconut Charcoal Powder and Activated Coconut Charcoal Toothpaste. Specifically, the complaint claims that…