The Fundamental Takeaway from FTC v Vemma

Vemma settlement clarifies FTC’s position on what constitutes a legitimate MLM.

Period Stigma and the Deceptive Marketing of Menstrual Products

How negative feelings surrounding menstruation have influenced period product marketing.

The Enduring Primacy of Retail Sales in an MLM Context

POST HIGHLIGHTS • Meaning of Amway rules (1979), especially the “70% rule” and subsequent deterioration • Koscot (1975), Omnitrition (1996), and BurnLounge (2014) provide seminal rulings on the determination of…

What You Should Know about HempWorx

Pot MLM blows smoke when it comes to health and income claims and the purported legality of its CBD oil.

Vemma Affiliates’ Health Claims Violate FTC Order

Top affiliates touting that products can treat everything from psoriasis to ADD.

Cat Fight over Pet Food Marketing Claims

Purina and Blue Buffalo in legal feud over by-products.

Smoking Out E-Cigarette Ad Claims

TINA.org review of more than 150 e-cigarette sites finds a wide variety of questionable claims.

Does Stocking Shelves = Product Promotion?

Texas court lets retailers off the hook for promoting products on shelves.

Does Mary Kay Think It’s Above the Law?

MLM making deceptive claims after several warnings.

Hoover’s Made in USA Claims

Score another one for the fine print.

Slendertone Flex Belt

Look Fantastic

Online beauty retailer blames Google for its own deceptive Google ad.

Deceptive Income Claims – How Not to Market Your MLM Business

How income claims, even truthful ones, can be deceptive when marketing the MLM business opportunity.

Electric Bike Company

With parts made abroad, company’s bikes cannot legally be marketed as “built” in America without additional qualifying language.

The Ugly Truth about Beautycounter

There’s no concealing this makeup MLM’s inappropriate income claims.

Snack Packs of Chocolate Fudge Pudding

Allegations: Falsely marketing pudding as “Made With Real Milk”

TINA Weighs in on New Rules for Investment Adviser Advertisements

After almost 60 years, it’s time to update advertising law.

#RealDirectSellers Don’t Obtain Financial or Time Freedom

Trade organization campaign features deceptive income claims.

FuelRod Portable Chargers

Monster HDMI Cables