What Extra Ingredients are in Your Natural Stevia Product?

Ingredient labels can have surprises.

Blum Naturals and Baby Blum Naturals

Natural Products Foundation

The Natural Products Foundation is a non-profit organization whose mission is to promote and facilitate research and education regarding natural products, including dietary supplements and nutritional foods.

Sunology Natural Sunscreens

FDA Declines to Decide whether Foods with GMOs are “Natural”

Agency stays out of lawsuits on the matter.

Irwin Naturals Products

Allegations: False natural claims

Purex Natural Elements Laundry Detergent

Suave Naturals

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

Kettle Brand TIAS All Natural Tortilla Chips

Frito-Lay “All Natural” Bean Dip

Aveeno “Active Naturals” Products

Clearly Natural Essentials Soaps and Body Lotion

Mott’s Natural Applesauce and Apple Juices

Allegations: Falsely marketing Mott’s products as natural

5 Not-So-Natural Personal Care Products

With Earth Day right around the corner, here’s a handful of items whose earthy claims have been challenged.

Clearly Natural Essentials Hand Soaps

Allegations: False natural claims

Andalou Naturals Hair Care Products

THAYERS Natural Remedies

THAYERS Natural Remedies

Eva Naturals Cosmetics

Allegations: False natural claims