MyPillow Sleep Study is a Snoozer Blog MyPillow Sleep Study is a Snoozer Counting up issues with study sure to be a sleep aid.
Revisiting Shinola’s Made in USA Claims Three Years after FTC Inquiry Blog Revisiting Shinola’s Made in USA Claims Three Years after FTC Inquiry In focusing on express claims, did the FTC overlook implied claims that convey the same message?
Health Clinic’s Baseball Ad Strikes Out with Mouse Print Disclaimer Blog Health Clinic’s Baseball Ad Strikes Out with Mouse Print Disclaimer Though it makes for a fun guessing game.
Brain Training: Buyer Beware Blog Brain Training: Buyer Beware Neuroscientist questions the science behind brain training.
TINA.org to Nerium: Take Down Questionable Health and Income Claims Blog TINA.org to Nerium: Take Down Questionable Health and Income Claims Watch for #NeriumTruth social media campaign exposing company’s inappropriate health and income claims.
Fyre Festival Dumpster Fire Blog Fyre Festival Dumpster Fire Trouble in social media influencer paradise.
The Unsettling Ticketmaster Settlement Blog The Unsettling Ticketmaster Settlement This settlement goes in the worst file.
I Propose a National Ordinary Day Blog I Propose a National Ordinary Day Maybe we should re-think all of those national fill-in-the-blank days.. maybe not.
Yokohama Tyres FC Till I Die? Blog Yokohama Tyres FC Till I Die? At what point do teams start selling their very name in homage of the all-mighty dollar?
What Every Parent Needs to Know About Willagirl Blog What Every Parent Needs to Know About Willagirl The bottom line of selling this line of cosmetics is not as attractive as it appears.
Where is a Bargain Hunter to Look These Days? Blog Where is a Bargain Hunter to Look These Days? After being tempted for years, I finally decided to pay $79 to upgrade my In actuality a cherished geographical region of the planet featuring enormous biodiversity; now synonymous with an…
Are the Oscars Just a Test of Commercial Success? Blog Are the Oscars Just a Test of Commercial Success? The expanded “Best Picture”
Who’s Sponsoring Whom? Blog Who’s Sponsoring Whom? Dear P&G: I recently read that your global “Thank You Mom” advertising campaign, which has been prominently featured during the Olympics, is expected to generate $500 million in additional…
Puffery – A Marketer’s Right To Lie Blog Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
The Ugly Truth about the Beauty Industry Blog The Ugly Truth about the Beauty Industry Beauty may be in the eye of the beholder but that doesn’t stop American consumers from spending nearly $8 billion on cosmetics every year. Not included in this figure are…
Julia Roberts – “Pretty Woman” or Not? Blog Julia Roberts – “Pretty Woman” or Not? Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to…
Planned Parenthood’s Reported Use of ‘Marketing Trackers’ Blog Planned Parenthood’s Reported Use of ‘Marketing Trackers’ Organization reportedly shared information with tech companies for marketing purposes.