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Direct Marketing Association

Consumer Basics

Direct Marketing Association

The Direct Marketing Association (DMA) is a trade group made up of all those pesky companies we have to thank for telemarketing, spam, and junk mail, among others.  The group…

U.S.D.A. National Organic Program

Consumer Basics

U.S.D.A. National Organic Program

The National Organic Program (NOP) is a marketing program within the USDA Agriculture Marketing Service.   The NOP is tasked with ensuring compliance with the Organic Foods Production Act  and its…

Alcohol and Tobacco Tax and Trade Bureau

Consumer Basics

Alcohol and Tobacco Tax and Trade Bureau

In addition to collecting federal excise taxes on alcohol, tobacco, firearms, and ammunition, TTB is also responsible for assuring compliance with federal tobacco and alcohol labeling and marketing requirements.

Digital Advertising Alliance

Consumer Basics

Digital Advertising Alliance

The Digital Advertising Alliance (DAA) is a self-regulatory organization for online behavorial advertising, or OBA.  The DAA is made up of several large media and marketing associations, including the American…

Self-regulation in the Alcohol Industry

Consumer Basics

Self-regulation in the Alcohol Industry

The alcohol industry’s self-regulation efforts have historically focused on three main areas – drunk driving, underage drinking, and problem drinking – and have achieved what many observers say is a…

U.S. Department of Justice

Consumer Basics

U.S. Department of Justice

The U.S. Department of Justice (DOJ), which is led by the Attorney General, is the federal executive department responsible for enforcing federal laws.  Among other things, it works with other…

The Interactive Advertising Bureau

Consumer Basics

The Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an organization of online advertising businesses.  Since its inception in 1996, the IAB has developed guidelines, standards, and best practices for the online advertising…

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