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By the Numbers: Greenwashing Class-Action Lawsuits

Consumer News

By the Numbers: Greenwashing Class-Action Lawsuits

TINA.org has tracked more than 150 lawsuits alleging greenwashing.

The Proliferation of Greenwashing

Consumer News

The Proliferation of Greenwashing

As the FTC reviews its Green Guides, misleading environmental claims are rampant.

Greenwashing

Consumer Basics

Greenwashing

If you want to save the planet, you’re going to need to do more than rely on advertisers’ environmental claims.

FTC Must Strengthen Its Greenwashing Approach

Blog

FTC Must Strengthen Its Greenwashing Approach

TINA.org submits comment regarding the need for more guidance and regulation

Companies Accused of Greenwashing

Consumer News

Companies Accused of Greenwashing

When companies green it, they better mean it.

Why fashion’s rampant greenwashing is set to expire

Media Coverage

Why fashion’s rampant greenwashing is set to expire

Danny Parisi, Glossy

Mercedes Accused of Greenwashing with ‘Nature or Nothing’ Ads

Ad Alert

Mercedes Accused of Greenwashing with ‘Nature or Nothing’ Ads

Automaker’s environmental record speaks for itself.

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

Press Release

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…

Cascade Platinum

Ad Alert

Cascade Platinum

Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.

SKKN by Kim’s Sustainability Claims

Ad Alert

SKKN by Kim’s Sustainability Claims

Consumers accuse Kim Kardashian of greenwashing.

KLM Royal Dutch Airlines’ CO2ZERO Carbon Offset Program

Ad Alert

KLM Royal Dutch Airlines’ CO2ZERO Carbon Offset Program

Lawsuit and environmental groups accuse Dutch airline of greenwashing.

FTC Green Guides Comments

Regulatory/Congressional Actions

FTC Green Guides Comments

TINA.org submitted two comments to the FTC regarding the need to revise its Green Guides and initiate a rulemaking proceeding to address greenwashing.

Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers

Consumer News

Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers

TINA.org files greenwashing complaints against eco-friendly toothpaste brand.

Keurig Reported to Regulators for Deceptively Marketing K-Cups as Recyclable

Press Release

Keurig Reported to Regulators for Deceptively Marketing K-Cups as Recyclable

MADISON, CONN. Jan. 27, 2026 – Beverage giant Keurig Dr Pepper is deceptively marketing its single-serve K-Cup pods as “recyclable” in violation of state and federal laws, according to an…

How Causewashing Deceives Consumers