Greenwashing
Many consumers prefer environmentally friendly products but greenwashing is rampant.
Greenwashing
Many consumers seek out products marketed as environmentally friendly. But often the only thing green about such products is the money companies are making.
What You Need to Know
Seen or heard a deceptive ad? Report an Ad
Legal Actions
Keurig Dr Pepper
TINA.org found Keurig engaging in a deceptive recyclability campaign for its K-Cup pods.
Colgate-Palmolive
TINA.org investigation revealed Colgate-Palmolive marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.
FTC Green Guides Comments
In the Press
Watchdog group asks FTC, states to probe K-Cup recycling claims
Steve Toloken, Plastics News
Connecticut AG probes recycling claims on HDPE toothpaste tubes
Steve Toloken , Plastics News
Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?
Allyson Chiu, The Washington Post
The Latest
Earth Breeze Laundry Detergent Sheets
TINA.org wades into the marketing of these “eco sheets.”
What You Should Know about Shein
Fairlife Milk
Keurig Serves Up a K-Cup of Deception
Saatva
Worst False Ad Settlements of 2025
Class Actions
Information about relevant class actions filed around the country.
John Paul Mitchell Hair Products
Product/Service
John Paul Mitchell hair products
Allegations
Falsely marketing that products are never tested on animals and 100% cruelty-free when the company allows animal testing on numerous products
Status
Pending
John Paul Mitchell Hair Products
Case Name (Date)
Howell et al. v. John Paul Mitchell Systems
26-cv-4519, N.D. Cal.
(Feb. 2026)
Product/Service
John Paul Mitchell hair products
Allegations
Falsely marketing that products are never tested on animals and 100% cruelty-free when the company allows animal testing on numerous products
Status
Pending
No. 7 Makeup Removing and Cleansing Wipes
Case Name (Date)
Rosa et al. v. Boots Retail USA Inc. d/b/a No. 7 Beauty
26-cv-3526, S.D.N.Y.
(April 2026)
Product/Service
No. 7 Makeup Removing and Cleansing Wipes
Allegations
Falsely marketing products as biodegradable
Status
Pending
No. 7 Makeup Removing and Cleansing Wipes
Case Name (Date)
Rosa et al. v. Boots Retail USA Inc. d/b/a No. 7 Beauty
26-cv-3526, S.D.N.Y.
(April 2026)
Product/Service
No. 7 Makeup Removing and Cleansing Wipes
Allegations
Falsely marketing products as biodegradable
Status
Pending
Good & Gather Tuna Products
Product/Service
Good & Gather tuna products
Allegations
Falsely marketing products as sustainable when they are sourced using fishing practices that harm marine life and ocean ecosystems
Status
Pending
Good & Gather Tuna Products
Case Name (Date)
Kim et al. v. Target Corp.
26-cv-2910, C.D. Cal.
(March 2026)
Product/Service
Good & Gather tuna products
Allegations
Falsely marketing products as sustainable when they are sourced using fishing practices that harm marine life and ocean ecosystems
Status
Pending
Food 4 Less of California
Case Name (Date)
Dimino et al. v. Food 4 Less of California, Inc. et al.
25-cv-3418, S.D. Cal.
(Oct. 2025)
Product/Service
Food 4 Less of California products and grocery bags
Allegations
Falsely advertising products and packaging as recyclable
Status
Pending
Food 4 Less of California
Case Name (Date)
Dimino et al. v. Food 4 Less of California, Inc. et al.
25-cv-3418, S.D. Cal.
(Oct. 2025)
Product/Service
Food 4 Less of California products and grocery bags
Allegations
Falsely advertising products and packaging as recyclable
Status
Pending
Fairlife
Case Name (Date)
Thomas et al. v. Fairlife, LLC and The Coca-Cola Co. et al.
25-cv-1650, C.D. Cal.
(Feb. 2025)
Product/Service
Fairlife
Allegations
Falsely marketing that the company cares for animals and has zero tolerance for animal cruelty when the company supplies milk from facilities that abuse, neglect, torture and torment cows
Falsely marketing that the company uses sustainable practices when the company’s practices have a negative impact on the environment
Falsely marketing that plastic packaging is recyclable when the opaque containers contain a contaminant to the recycling process (titanium dioxide, or TiO2)
Fairlife
Case Name (Date)
Thomas et al. v. Fairlife, LLC and The Coca-Cola Co. et al.
25-cv-1650, C.D. Cal.
(Feb. 2025)
Product/Service
Fairlife
Allegations
Falsely marketing that the company cares for animals and has zero tolerance for animal cruelty when the company supplies milk from facilities that abuse, neglect, torture and torment cows
Falsely marketing that the company uses sustainable practices when the company’s practices have a negative impact on the environment
Falsely marketing that plastic packaging is recyclable when the opaque containers contain a contaminant to the recycling process (titanium dioxide, or TiO2)
Status
Pending
(Claims against two individual defendants dismissed in January 2026 and certain claims against Coca-Cola, Fairlife, and Select Milk dismissed in February 2026)