Greenwashing
Many consumers prefer environmentally friendly products but greenwashing is rampant.
Greenwashing
Many consumers seek out products marketed as environmentally friendly. But often the only thing green about such products is the money companies are making.
What You Need to Know
Seen or heard a deceptive ad? Report an Ad
Legal Actions
Keurig Dr Pepper
TINA.org found Keurig engaging in a deceptive recyclability campaign for its K-Cup pods.
Colgate-Palmolive
TINA.org investigation revealed Colgate-Palmolive marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.
FTC Green Guides Comments
In the Press
Watchdog group asks FTC, states to probe K-Cup recycling claims
Steve Toloken, Plastics News
Connecticut AG probes recycling claims on HDPE toothpaste tubes
Steve Toloken , Plastics News
Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?
Allyson Chiu, The Washington Post
The Latest
Earth Breeze Laundry Detergent Sheets
TINA.org wades into the marketing of these “eco sheets.”
What You Should Know about Shein
Fairlife Milk
Keurig Serves Up a K-Cup of Deception
Saatva
Companies Accused of Greenwashing
Class Actions
Information about relevant class actions filed around the country.
Packaging of Dave’s Killer Bread, Canyon Bakehouse, and Nature’s Own Bakery Products
Product/Service
Dave’s Killer Bread, Canyon Bakehouse, and Nature’s Own bakery products
Allegations
Falsely marketing product packaging as recyclable
Status
Pending
Packaging of Dave’s Killer Bread, Canyon Bakehouse, and Nature’s Own Bakery Products
Case Name (Date)
Tuennerman et al. v. Flowers Foods, Inc. et al.
26-cv-4862, D. Ariz.
(July 2026)
Product/Service
Dave’s Killer Bread, Canyon Bakehouse, and Nature’s Own bakery products
Allegations
Falsely marketing product packaging as recyclable
Status
Pending
Driscoll’s Strawberries
Product/Service
Driscoll’s strawberries
Allegations
Marketing strawberries as safe, high-quality, and produced using sustainable practices when the company uses pesticides with harmful PFAS
Status
Pending
Driscoll’s Strawberries
Case Name (Date)
Washington et al. v. Driscoll’s, Inc.
26-cv-6961, N.D. Cal.
(June 2026)
Product/Service
Driscoll’s strawberries
Allegations
Marketing strawberries as safe, high-quality, and produced using sustainable practices when the company uses pesticides with harmful PFAS
Status
Pending
John Paul Mitchell Hair Products
Product/Service
John Paul Mitchell hair products
Allegations
Falsely marketing that products are never tested on animals and 100% cruelty-free when the company allows animal testing on numerous products
Status
Pending
John Paul Mitchell Hair Products
Case Name (Date)
Howell et al. v. John Paul Mitchell Systems
26-cv-4519, N.D. Cal.
(Feb. 2026)
Product/Service
John Paul Mitchell hair products
Allegations
Falsely marketing that products are never tested on animals and 100% cruelty-free when the company allows animal testing on numerous products
Status
Pending
No. 7 Makeup Removing and Cleansing Wipes
Case Name (Date)
Rosa et al. v. Boots Retail USA Inc. d/b/a No. 7 Beauty
26-cv-3526, S.D.N.Y.
(April 2026)
Product/Service
No. 7 Makeup Removing and Cleansing Wipes
Allegations
Falsely marketing products as biodegradable
Status
Pending
No. 7 Makeup Removing and Cleansing Wipes
Case Name (Date)
Rosa et al. v. Boots Retail USA Inc. d/b/a No. 7 Beauty
26-cv-3526, S.D.N.Y.
(April 2026)
Product/Service
No. 7 Makeup Removing and Cleansing Wipes
Allegations
Falsely marketing products as biodegradable
Status
Pending
Good & Gather Tuna Products
Product/Service
Good & Gather tuna products
Allegations
Falsely marketing products as sustainable when they are sourced using fishing practices that harm marine life and ocean ecosystems
Status
Pending
Good & Gather Tuna Products
Case Name (Date)
Kim et al. v. Target Corp.
26-cv-2910, C.D. Cal.
(March 2026)
Product/Service
Good & Gather tuna products
Allegations
Falsely marketing products as sustainable when they are sourced using fishing practices that harm marine life and ocean ecosystems
Status
Pending