Nike’s ‘Sustainability’ Collection Ad Alert Nike’s ‘Sustainability’ Collection Lawsuit accuses retailer of greenwashing.
JBS: ‘Net Zero by 2040’ Ad Alert JBS: ‘Net Zero by 2040’ Regulators have a beef with company’s climate pledge.
Lululemon’s ‘Be Planet’ Sustainability Campaign Ad Alert Lululemon’s ‘Be Planet’ Sustainability Campaign Canadian law enforcement agency opens inquiry into apparel company’s green claims.
Gucci’s Exotic Skin Products Ad Alert Gucci’s Exotic Skin Products Former sales associate files lawsuit accusing luxury brand of greenwashing.
EXPERT Professional Wood Care Stain & Seal Ad Alert EXPERT Professional Wood Care Stain & Seal Pet-safe and eco-friendly claims may be streaky.
CATrends: ‘100% Recyclable’ Water Bottles Consumer News CATrends: ‘100% Recyclable’ Water Bottles Bottled-water brands mislead consumers who want to “do their part” and recycle, class-action lawsuits allege.
Earth Rated ‘Compostable’ Dog Poop Bags Ad Alert Earth Rated ‘Compostable’ Dog Poop Bags Company steps in it with regard to ‘compostable’ claims for its dog poop bags.
Dove Men ‘Plant-Based Care’ Ad Alert Dove Men ‘Plant-Based Care’ Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
5 Ad Trends to Be Wary of in 2021 Consumer News 5 Ad Trends to Be Wary of in 2021 From fairwashing to fragrance, consumers have plenty to watch out for in 2021.
Food Labeling – Meaningless Terminology Consumer News Food Labeling – Meaningless Terminology Consumer advocates agree better nutrition labels are needed.
Natural American Spirit Ad Alert Natural American Spirit A healthier option to conventional smokes this cigarette brand is not.
Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval Consumer News Group Challenges Rainforest Alliance Earth-Friendly Seal of Approval Nonprofit says certification label appearing on such goods as Chiquita bananas misleads consumers.
Six Vintage Eco-Clueless Ads Blog Six Vintage Eco-Clueless Ads In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…
It Ain’t Easy Being Green Consumer News It Ain’t Easy Being Green FTC cracks down on “biodegradable” claims.
Green or Shady: Eco Friendly Scams Consumer News Green or Shady: Eco Friendly Scams We’ve all seen and heard the terms “green,” “eco-friendly,” “natural,” “environmentally safe,” and “ozone friendly” in ads or on product labels. Marketers across the globe have used these terms to…
Companies Getting Coal in 2021 Consumer News Companies Getting Coal in 2021 Find out why New Balance, TikTok, Poland Spring and others make the 2021 naughty list.
Oatly’s Environmental Claims Ad Alert Oatly’s Environmental Claims Oat milk company’s environmental claims come under fire.
Deceptive Marketing 101: Third-Party Certification Seals Consumer News Deceptive Marketing 101: Third-Party Certification Seals Don’t confuse this type of marketing for a silver bullet.