Chobani Greek Yogurt

E-Cigs Subject to Pre-Market Approval under FDA Final Rules

Critics say there are still gaps in regulation of marketing of vaping products.

Made in USA Misrepresentations

POM Wonderful

How “crazy healthy” can a drink loaded with sugar really be?

Chobani Simply 100

Let the yogurt wars commence.

Is Cheerios Protein Misleading Consumers?

New class-action lawsuit accuses General Mills of deceptively marketing Cheerios.

Ad Watchdog Issues Warning about E-Cigarette Marketing

Review Finds Widespread Problems MADISON, CONN. September 2, 2015 — Consumers eager to try out e-cigarettes need to be wary of the flood of questionable ad claims on the Internet…

TAKEDOWN: Feds Move against Vemma

FTC alleges Vemma is a pyramid scheme and freezes assets.

Capri Sun 100% Juice Beverages

KIND’s Snack Bars

The Doom that Came to Kickstarter

Crowdfunding board game project creator settles FTC charges he gamed backers in first agency action on site.

YumEarth Organics Pops

You may be very, very surprised to learn what’s missing in this company’s “very very cherry” pops.

Chiquita Bananas

Nature Valley Brand Granola Bars

POM vs. Coke: Supreme Court’s Juicy Ruling

Supreme Court rules on POM juice labeling issue.

POM’s Pomegranate Wars

Labeling, healing claims at issue in two court battles.

Which Super Bowl Advertisers Have Run Afoul of Ad Laws?

A majority have faced false-ad challenges within past five years.

Earn a Ph.D Degree Online

Earn a PhD Degree Online, says this spam email. Where does the link in the email take you? (Don’t click on links in spam emails. We do it here at…

Can an Energy Drink Claim to be Healthy?

Vemma markets Verve as a healthy choice. But is it?

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.