The Trial Offer You Should Think Twice about Trying

Reinventing the definition of a trial offer.

Oliver Has it Right

Best explanation of native advertising yet.

The Winners from the 2014 Cannes Lions

The 2014 Cannes Lion Ad Award Winners, it’s like the Oscars of advertising.

Max My Speed

MyCleanPC

Six Vintage Eco-Clueless Ads

In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…

Who’s a Jerk?

Social networking site becomes subject of federal complaint.

FTC Frowns upon Cole Haan’s Wandering Soles

Nice shoes, but the FTC wants consumers to know where the ads are.

Ad Watchdog Launches Its Own Campaign

“The truth’s not always easy, but in advertising, it’s the law,” says truthinadvertising.org (TINA.org) MADISON, Conn., March 24, 2014— Non-profit advertising watchdog truthinadvertising.org (TINA.org) today launched its first national advertising campaign,…

Six Deceptive Ads Targeting Seniors

The new tricks targeting old dogs.

CarTagz.com – CA Registration Renewal

Trying to renew your car registration in California? A TINA.org reader wants to make sure you don’t get fooled by this Google ad: While trying to renew her registration, our…

Gatorade Mobile App

Whether Gatorade is a better choice than water for athletes depends on the duration and intensity of the exercise, says science. Either way, we’re pretty sure water is not “the…

Eat a Brownie and Relax?

What you need to know about melatonin-laced foods.

VitaMist Spray Vitamins

Vitamins you can spray into your mouth instead of swallowing? What could possibly be fishy about that? Lots, apparently. The FDA sent a warning letter in December to Mayor Laboratories,…

70 Year Old Grandma Looks 40

This ad for Lumanelle Luma skin cream should set off a couple of bad ad warning lights: This picture appears elsewhere on the Internet, the unsourced Dr. Oz quote, and…

TINA.org’s 12 Days of Christmas

Our Ad-ventorial calendar.

Making Sense of Hedge-Fund Marketing

Hedge Funds can advertise now, but look before you leap.

Lasik Vision Institute

We recently received an e-mail advertising services from the Lasik Vision Institute (LVI). Our anti-Malware that sneaks onto your computer software blocked all of the links in the e-mail, which…

L’Oréal Mascara

The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. has recommended that L’Oréal discontinue the use of eyelash inserts in…

Nivea Vital Cream

The The Advertising Standards Authority (ASA) is a self-regulatory body that monitors advertising in the United Kingdom. has upheld a complaint concerning a Nivea Vital moisturizing cream advertisement. The ad…