Green or Shady: Eco Friendly Scams Consumer News Green or Shady: Eco Friendly Scams We’ve all seen and heard the terms “green,” “eco-friendly,” “natural,” “environmentally safe,” and “ozone friendly” in ads or on product labels. Marketers across the globe have used these terms to…
CATrends: Marketing Claims for Products Containing PFAS Consumer News CATrends: Marketing Claims for Products Containing PFAS Class-action lawsuits target human and environmentally-friendly claims.
Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers Consumer News Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers TINA.org files greenwashing complaints against eco-friendly toothpaste brand.
Kauai’s ‘100% Compostable’ Coffee Pods Ad Alert Kauai’s ‘100% Compostable’ Coffee Pods There’s a catch to the environmental benefits of these compostable coffee pods.
American Beverage Association’s Every Bottle Back Recycling Initiative Ad Alert American Beverage Association’s Every Bottle Back Recycling Initiative Inquiry finds trade group overstates environmental benefits of recycling program.
Blueland Ad Alert Blueland Cleaning products company claimed every piece of packaging was “100% recyclable” when some materials were only compostable.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
EXPERT Professional Wood Care Stain & Seal Ad Alert EXPERT Professional Wood Care Stain & Seal Pet-safe and eco-friendly claims may be streaky.
Nike’s ‘Sustainability’ Collection Ad Alert Nike’s ‘Sustainability’ Collection Lawsuit accuses retailer of greenwashing.
BioSteel Blue Raspberry Sports Drink Class Action BioSteel Blue Raspberry Sports Drink Allegations: Falsely marketing the sports drink as clean, eco-friendly, and good for consumers and the environment when it contains per- and polyfluoralkyl substances, which are synthetic chemicals that are harmful…
EcoProducts Ad Alert EcoProducts Drive to commercial compost facility may cancel out environmental benefits.
Nestlé USA’s Chocolates Class Action Nestlé USA’s Chocolates Allegations: Deceptively labeling chocolates in a way to make consumers believe that the cocoa used in them was produced using environmentally and socially responsible standards
Six Vintage Eco-Clueless Ads Blog Six Vintage Eco-Clueless Ads In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…
Mercedes Accused of Greenwashing with ‘Nature or Nothing’ Ads Ad Alert Mercedes Accused of Greenwashing with ‘Nature or Nothing’ Ads Automaker’s environmental record speaks for itself.
Royal Dutch Airlines Class Action Royal Dutch Airlines Allegations: Misleadingly marketing that the airline uses sustainable biofuel and that consumers who purchase carbon credits in its CO2ZERO program offset the environmental impact of flying
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.
Decoding Cosmetics Claims: ‘Clean’ Beauty and Personal Care Products Consumer News Decoding Cosmetics Claims: ‘Clean’ Beauty and Personal Care Products The dirt on beauty and personal care products marketed as “clean.”
CO2ZERO Program at Royal Dutch Airlines Class Action CO2ZERO Program at Royal Dutch Airlines Allegations: Falsely marketing that consumers who purchase carbon credits when buying airline tickets offset and reduce the environmental impact of flying when, in reality, purchasing credits does not negate the…