Green or Shady: Eco Friendly Scams Consumer News Green or Shady: Eco Friendly Scams We’ve all seen and heard the terms “green,” “eco-friendly,” “natural,” “environmentally safe,” and “ozone friendly” in ads or on product labels. Marketers across the globe have used these terms to…
EXPERT Professional Wood Care Stain & Seal Ad Alert EXPERT Professional Wood Care Stain & Seal Pet-safe and eco-friendly claims may be streaky.
American Beverage Association’s Every Bottle Back Recycling Initiative Ad Alert American Beverage Association’s Every Bottle Back Recycling Initiative Inquiry finds trade group overstates environmental benefits of recycling program.
Nike’s ‘Sustainability’ Collection Ad Alert Nike’s ‘Sustainability’ Collection Lawsuit accuses retailer of greenwashing.
Blueland Ad Alert Blueland Cleaning products company claimed every piece of packaging was “100% recyclable” when some materials were only compostable.
Kauai’s ‘100% Compostable’ Coffee Pods Ad Alert Kauai’s ‘100% Compostable’ Coffee Pods There’s a catch to the environmental benefits of these compostable coffee pods.
Federal Laws Governing Ads Consumer Basics Federal Laws Governing Ads There are many federal laws that regulate advertisements in some way or another.
Royal Dutch Airlines Class Action Royal Dutch Airlines Allegations: Misleadingly marketing that the airline uses sustainable biofuel and that consumers who purchase carbon credits in its CO2ZERO program offset the environmental impact of flying
Decoding Cosmetics Claims: ‘Clean’ Beauty and Personal Care Products Consumer News Decoding Cosmetics Claims: ‘Clean’ Beauty and Personal Care Products The dirt on beauty and personal care products marketed as “clean.”
Mercedes Accused of Greenwashing with ‘Nature or Nothing’ Ads Ad Alert Mercedes Accused of Greenwashing with ‘Nature or Nothing’ Ads Automaker’s environmental record speaks for itself.
‘Forever Chemicals’ in Band-Aids Ad Alert ‘Forever Chemicals’ in Band-Aids Lawsuit alleges environmental claims don’t stick.
Six Vintage Eco-Clueless Ads Blog Six Vintage Eco-Clueless Ads In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…
CO2ZERO Program at Royal Dutch Airlines Class Action CO2ZERO Program at Royal Dutch Airlines Allegations: Falsely marketing that consumers who purchase carbon credits when buying airline tickets offset and reduce the environmental impact of flying when, in reality, purchasing credits does not negate the…
Nestlé USA’s Chocolates Class Action Nestlé USA’s Chocolates Allegations: Deceptively labeling chocolates in a way to make consumers believe that the cocoa used in them was produced using environmentally and socially responsible standards
BioSteel Blue Raspberry Sports Drink Class Action BioSteel Blue Raspberry Sports Drink Allegations: Falsely marketing the sports drink as clean, eco-friendly, and good for consumers and the environment when it contains per- and polyfluoralkyl substances, which are synthetic chemicals that are harmful…
EcoProducts Ad Alert EcoProducts Drive to commercial compost facility may cancel out environmental benefits.
Deceptive Marketing 101: Recyclable Claims Consumer Basics Deceptive Marketing 101: Recyclable Claims How products marketed as “recyclable” end up in landfills.
Natural American Spirit Ad Alert Natural American Spirit A healthier option to conventional smokes this cigarette brand is not.
Arm & Hammer Clean Burst Laundry Detergent Class Action Arm & Hammer Clean Burst Laundry Detergent Allegations: Misleadingly marketing products as environmentally friendly