Can an Energy Drink Claim to be Healthy? Consumer News Can an Energy Drink Claim to be Healthy? Vemma markets Verve as a healthy choice. But is it?
Xtreme Muscle Pro Ad Alert Xtreme Muscle Pro Xtreme Muscle Pro, a fitness supplement, makes a lot of ridiculous-sounding claims on its website (“Convert fat to muscle!” “Hydrate blood cells!” and best of all, “More than 1 ingredient!”),…
Outlet Stores Are Not Discount Retail Stores Consumer News Outlet Stores Are Not Discount Retail Stores What you should know before you go.
CCW Safe Comment on TINA.org Ad Alert CCW Safe Comment on TINA.org Advertisements are everywhere — sometimes they even appear in our own website’s comment section. On our original ad alert for CCW Safe — a self-defense, legal defense subscription service — a CCW…
BPI Sports Ad Alert BPI Sports BPI Sports, a supplement company, discontinued some of its advertising claims after the claims were challenged by the Council for Responsible Nutrition. The National Advertising Division (NAD) is the advertising…
Puffery – A Marketer’s Right To Lie Blog Puffery – A Marketer’s Right To Lie Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.
Illegally Sold Diabetes Treatments Ad Alert Illegally Sold Diabetes Treatments The FDA in July sent letters to 15 domestic and foreign companies telling them that their sale of diabetes treatments was illegal. The products, which had not been evaluated by…
Robocall Medical Alert Systems Ad Alert Robocall Medical Alert Systems The FTC is warning consumers about illegal robocalls that pitch unwanted safety alert systems for older adults. The calls disguise themselves as a local number. If you pick up, the…
FTC Helping Military Consumers Avoid Scams Consumer News FTC Helping Military Consumers Avoid Scams Active servicemembers and veterans are frequent targets of scams and deceptive ads.
Ads of a Different Color Consumer News Ads of a Different Color “Native advertising” blurs lines between ads and content.
Vydox Ad Alert Vydox As seen in a spam inbox: Vydox bills itself as “The Orange Pill Solution” and “World’s #1 Male Enhancement Solution,” claims that seem dubious. A visit to the Vydox website…
Ageless Male Ad Alert Ageless Male Whenever you hear ads for a supplement making drug-like claims, it’s probably wise to cast a suspicious eye. From SiriusXM Radio: Ageless Male claims that it is a “best-selling supplement…
Callaway Razr Fit Xtreme driver Ad Alert Callaway Razr Fit Xtreme driver Golf club maker Callaway said that their Razr Fit Xtreme driver was the “longest driver in golf” in print and web advertisements. Callaway tested five drivers to back up its…
Promise of Big Bucks is Really a Pyramid Scheme Consumer News Promise of Big Bucks is Really a Pyramid Scheme Resorts360 at center of complaints filed by truthinadvertising.org.
Truth in Cat-vertising Consumer News Truth in Cat-vertising Why are there so many cats in ads now, anyway?
FTC Pursues First Cell Cramming Case Consumer News FTC Pursues First Cell Cramming Case The FTC filed its first complaint against a company for “mobile phone cramming.”
Are Mattress Claims Keeping You Up at Night? Ad Alert Are Mattress Claims Keeping You Up at Night? The NAD ruled that Tempur-pedic could no longer claim their mattresses “sleep cooler”.
Faux Fur a Marketing Faux Pas? Consumer News Faux Fur a Marketing Faux Pas? Neiman Marcus, others settle with FTC after marketing rabbit, raccoon, and other real fur as fakes.
FTC Cracks Down on “Free Gift” Text Spam Consumer News FTC Cracks Down on “Free Gift” Text Spam Agency charges 29 with alleged scams.
Toying with Gender Marketing Blog Toying with Gender Marketing Not all girls like to play with dolls. What’s a race car girl to do when her favorite toys are marketed towards boys?