Callaway Razr Fit Xtreme driver

Golf club maker Callaway said that their Razr Fit Xtreme driver was the “longest driver in golf” in print and web advertisements. Callaway tested five drivers to back up its claim. But The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus., the advertising industry’s self-regulatory arm, took issue:

NAD determined that this claim was not sufficiently qualified. NAD further determined that Callaway’s five tested drivers were not a sufficient sampling of the driver marketplace. NAD also had concerns about the objectivity of the test participants, all Callaway employees.

Consumers should eye claims like “longest” or “best” carefully.