‘Almay Simply American’ Slogan Gets a Makeover

Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…

‘Almay Simply American’ Campaign Simply Not True

Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…

What Every Parent Needs to Know About Willagirl

The bottom line of selling this line of cosmetics is not as attractive as it appears.

FTC Ignores Pleas to Make L’Oréal Pay

Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.

FTC Asks L’Oréal: Where’s the Science?

Company settles complaint about its gene claims.

The Ugly Truth about the Beauty Industry

Beauty may be in the eye of the beholder but that doesn’t stop American consumers from spending nearly $8 billion on cosmetics every year. Not included in this figure are…

Food and Drug Administration

The U.S. Food and Drug Administration (FDA) is the federal agency that is responsible for protecting public health through regulation and supervision of several different types of products, including food…

Who Can You Complain to at the Federal Level?

A topic-by-topic list of federal agencies that deal with deceptive advertising.

Ad Watchdog Hits Almay for ‘Simply American’ Campaign

Greg Hazley, O’Dwyer’s

Anti-aging company Jeunesse Global falls under suspicion

Deanna Utroske, Cosmetics Design

Watchdog calls Walmart out over ‘Made in USA’ claims

Cosmetics Business News

Advertising watch group goes after Almay

Deanna Utroske, Cosmetics Design

MLMs Continue to Recruit with Deceptive Earnings Claims

TINA.org investigation finds 98% of MLMs using misleading income claims.

Mary Kay Off-Roads into Deceptive Income Claims

The pink Cadillac is just one of many things top-selling distributors tout but few distributors achieve.

CeraVe Moisturizing Lotions

Oil-Free Neutrogena Skincare Products

Neutrogena Oil-Free Face Moisturizer for Sensitive Skin

Murad Clarifying Oil-Free Water Gel Products

Huda Beauty Neon Obsessions

The Ugly Truth about Beautycounter

There’s no concealing this makeup MLM’s inappropriate income claims.