Genius Collagen Cosmetics

Allegations: Misleadingly marketing products as “collagen” when they don’t contain any collagen but rather a fake imitation of collagen derived from plants

Kylie Cosmetics “Free Gifts”

Allegations: Falsely advertising “free gifts” without adequately disclosing that consumers must make a minimum purchase to receive them

GrandeLASH-MD, GrandeBROW, and GrandeHAIR Serums

Allegations: Deceptively marketing products as safe cosmetics with no active drug ingredient and no serious side effects when the active ingredient in them is found in prescription drugs that grow…

Better Than Sex Mascara

NAD tells cosmetics company to turn down the volume (claims).

Morphe Jaclyn Hill Eyeshadow Palette

Customers react to product losing its vegan status following what Morphe called “formula modifications.”

‘Clean at Sephora’ Label

Lawsuit alleges cosmetics marketed as ‘clean’ contain dirty ingredients.

Ulta’s “Free” Gifts

Allegations: Deceptively marketing “free” gift offers without adequately disclosing that consumers must make qualifying purchases to receive the “free” gift

Grande Enhancement Serums

Allegations: Misleadingly marketing products as safe cosmetics when they are actually drugs that contain an ingredient that poses serious health risks

Grande Enhancement Serums

Allegations: Deceptively marketing products as cosmetics without warning that an ingredient in them may cause serious side effects

Adore Organic Innovations Anti-aging Claims

Ad or Not? Kylie Jenner

Just a nice shoutout on Instagram or was Kylie Jenner making up with make-up artist Vlada Haggerty?

LashFood Phyto-Medic Eyelash Enhancer

Better Than Sex Mascara’s Volume Claims

CATrends: Emails Offering Free Gifts

Lawsuits target misleading subject lines.

The Ugly Truth about the Beauty Industry

Beauty may be in the eye of the beholder but that doesn’t stop American consumers from spending nearly $8 billion on cosmetics every year. Not included in this figure are…

Almay

TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…

Beautycounter

TINA.org investigated Beautycounter, a California-based multilevel marketing company that sells cosmetics and skincare products, and found that it used unsubstantiated, and therefore deceptive, income claims to market the company’s business…

Market America

TINA.org investigated Market America, a North Carolina-based multilevel marketing company that sells a variety of different products and services, including cosmetics, dietary supplements, jewelry, household products, and internet and financial…

Snow Teeth Whitening

TINA.org investigated Snow Teeth Whitening, an Arizona-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials, including on its product packaging, website,…

Diamond Beauty

TINA.org investigated Diamond Beauty Company, a North Carolina-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials in violation of the FDA’s…