Fortune Hi-Tech Marketing

Ghost

TINA.org and the UConn Rudd Center found energy drink company using a multifaceted deceptive marketing campaign directed at minors.

About

Have you ever been the victim of a false ad or a deceptive marketing scheme? Perhaps there was a time when a very compelling ad convinced you to buy a…

Consumers Getting Smoked by E-Cigs

Consumers complain to feds that various e-cig companies are fleecing them into repeated credit card charges for vapor products.

Timeline

A brief history of deceptive advertising.

Multilevel Marketing: The Day Job that Doesn’t Pay

More than 97 percent of DSA member companies use or have used misleading income claims.

Federal Laws Governing Ads

There are many federal laws that regulate advertisements in some way or another.

Rank Makers University

TINA.org digs into MLM coach’s marketing pitch.

Bob’s Discount Furniture

TINA.org investigated Bob’s Discount Furniture’s offer of “interest free” financing and found that the store deceptively advertised its financing by failing to make clear that interest on unpaid balances would…

doTerra

TINA.org found essential oils MLM repeatedly using illegal disease-treatment claims despite numerous warnings.

Jusuru

TINA.org investigated Jusuru International, a California-based multilevel marketing company that sells supplements called Liquid BioCell and skin care products called Stromaderm, and found that the company used unsubstantiated disease-treatment claims…

New Balance

TINA.org found iconic sneaker company engaged in deceptive Made in USA marketing.

Stansberry

TINA.org investigated Stansberry & Associates, a subsidiary of Agora (aka Monument & Cathedral Holdings), and found that it was using deceptive testimonials to sell its investment newsletters. (TINA.org later investigated…

USANA

TINA.org investigated USANA Health Sciences, a Utah-based multilevel marketing company, and found that it has used unsubstantiated disease-treatment claims to market products and atypical income claims to market the business…

What You Should Know about Market America

MLM takes down hundreds of deceptive income claims following TINA.org investigation.

Coronavirus Spawns Class-Action Lawsuits as Consumers Seek Refunds

The pandemic has also triggered lawsuits over privacy issues with some video conferencing apps, and more.

FTC Brings the Hammer Down on Digital Altitude, Aspire

Agency files suit against seller of digital marketing business opportunity.

The Direct Selling Association on Pyramid Schemes: Truth and Truthiness

Guest blog by Peter Vander Nat and William Keep.

Herbalife to Restructure its Business Model in FTC Settlement

Bringing an end to one of the most high-profile alleged pyramid scheme cases since Amway, Herbalife agreed to a $200 million settlement with the FTC that requires it to revamp…

Penalties that Pack a Pinch

Are FTC settlements just a cost of doing business?