USANA
TINA.org investigated USANA Health Sciences, a Utah-based multilevel marketing company, and found that it used unsubstantiated disease-treatment claims and atypical income claims to advertise the company’s products and business opportunity. TINA.org also found that numerous USANA-sponsored athletes advertised company products on their social media accounts without properly disclosing their material connection to the company.
Highlights
- Notified company of findings
- Company removed deceptive marketing claims from internet
Timeline
2021
November 5
USANA sends a letter to TINA.org outlining the changes it made to its marketing as a result of TINA.org’s investigation.
November 3
TINA.org sends a letter to USANA regarding its ongoing use of deceptive health and income claims, as well as its use of deceptive and improperly disclosed influencer marketing.
October 26
The FTC provides USANA with formal notice regarding penalty offenses pertaining to deceptive income claims, as well as the use of endorsements without properly disclosing material connections.
June 30
TINA.org provides USANA with a copy of its letter to the FTC urging the Commission to implement a penalty offense program to address false earnings representations and misleading health claims within the direct selling industry.
2017
December 18
As part of its DSA income claims investigation, TINA.org sends a letter to USANA regarding its use of inappropriate income claims to market the business opportunity.
2016
November 22
As part of its DSA health claims investigation, TINA.org sends a letter to USANA regarding its use of inappropriate health claims to market products.
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