What Extra Ingredients are in Your Natural Stevia Product?

Ingredient labels can have surprises.

Blum Naturals and Baby Blum Naturals

Natural Products Foundation

The Natural Products Foundation is a non-profit organization whose mission is to promote and facilitate research and education regarding natural products, including dietary supplements and nutritional foods.

Purex Natural Elements Laundry Detergent

Sunology Natural Sunscreens

FDA Declines to Decide whether Foods with GMOs are “Natural”

Agency stays out of lawsuits on the matter.

Irwin Naturals Products

Allegations: False natural claims

Mott’s Natural Applesauce and Apple Juices

Allegations: Falsely marketing Mott’s products as natural

Frito-Lay “All Natural” Bean Dip

Kettle Brand TIAS All Natural Tortilla Chips

5 Not-So-Natural Personal Care Products

With Earth Day right around the corner, here’s a handful of items whose earthy claims have been challenged.

Suave Naturals

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

Clearly Natural Essentials Soaps and Body Lotion

Aveeno “Active Naturals” Products

Florida’s Natural Orange Juices

Jimmy John’s “All Natural” Cookies

That’s Natural

FDA reminds marijuana marketers that outing unproven treatment claims remains high on its list.

Cutter Natural Bug Control, Insect Repellent, and Outdoor Fogger

Arm & Hammer® Essentials™ Natural Deodorant