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The Subliminal Ad

Consumer Basics

The Subliminal Ad

Was that an ad that flashed by?

What Extra Ingredients are in Your Natural Stevia Product?

Consumer News

What Extra Ingredients are in Your Natural Stevia Product?

Ingredient labels can have surprises.

Say What?

Consumer News

Say What?

The best (as in, most absurd or fascinating) ad quotes of 2013.

Five Companies that Fail the Name Game

Consumer News

Five Companies that Fail the Name Game

What’s in a name? Sometimes not what you expect.

Top Five Worst Settlements of 2014

Consumer News

Top Five Worst Settlements of 2014

Consumers left out in cold in these settlements.

TINA.org’s Action on Glucosamine Settlement Helps Spur Revision

Press Release

TINA.org’s Action on Glucosamine Settlement Helps Spur Revision

Final Agreement Bans Deceptive Claims Made by Walmart, Walgreens & Supervalu MADISON, CONN. March 25, 2015 — A federal judge has given final approval to a class-action settlement that permanently changes how…

POM Wonderful

Ad Alert

POM Wonderful

How “crazy healthy” can a drink loaded with sugar really be?

Madison company challenges Vitaminwater over labeling“

Media Coverage

Madison company challenges Vitaminwater over labeling“

Katie Corrado, Fox 61

Vitaminwater Pressured To Pay People Who Thought It Was A Health Drink

Media Coverage

Vitaminwater Pressured To Pay People Who Thought It Was A Health Drink

Alexander Kaufman, HUFFPOST

Marketing of Vitaminwater

Class Action

Marketing of Vitaminwater

April 2016: A federal judge issued a decision granting final approval of the settlement. January 2016: Plaintiffs moved for final approval of the settlement, which was preliminarily approved in October…

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