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Marketing Tactic

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Energy Drink Industry Marketing

Industries

Energy Drink Industry Marketing

TINA.org and the Rudd Center investigated marketing tactics used by the energy drink industry and urged more than 40 companies to review their marketing.

Ghost

Brands

Ghost

TINA.org and the UConn Rudd Center found energy drink company using a multifaceted deceptive marketing campaign directed at minors.

Relaxium

Class Action

Relaxium

Allegations: Misleadingly marketing the supplement as a “clinically proven” sleep aid that was developed by a “sleep expert”

Saffron USA

Ad Alert

Saffron USA

Unauthorized health claims come down in wake of FDA warning letter.

Meijer Hydrogen Peroxide

Class Action

Meijer Hydrogen Peroxide

Allegations: Falsely marketing hydrogen peroxide as a treatment for minor cuts and abrasions when scientific evidence does not support such claims

Nutrafol

Brands

Nutrafol

TINA.org found hair growth supplement company using deceptive marketing tactics to sell products.

CVS Health Gum & Enamel Repair

Class Action

CVS Health Gum & Enamel Repair

Allegations: Falsely marketing products as if they repair gums and reverse gingivitis when the active ingredient does not provide such benefits

Root Wellness

Ad Alert

Root Wellness

The root of the problem: an MLM’s inability to remove unsubstantiated health claims.

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