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Marketing Tactic

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Elomir

Brands

Elomir

TINA.org investigated Elomir, Inc., a Texas-based multilevel marketing company that sells nutritional supplements, including a product called Axis Klärity, a strip that dissolves on the tongue, and found that the…

Coola Sunscreens

Class Action

Coola Sunscreens

Allegations: Falsely marketing that sunscreens provide protection across the entire infrared light spectrum when, they do not

equate Hydrogen Peroxide

Class Action

equate Hydrogen Peroxide

Allegations: Falsely marketing the product treats minor cuts and abrasions when scientific evidence shows it does not have such treatment capabilities

Dakota Nutrition Elderberry Dietary Supplements

Class Action

Dakota Nutrition Elderberry Dietary Supplements

Allegations: Misleadingly marketing that supplements contain an “Extra Strength” dose of elderberry, are high in antioxidants, and boost the immune system when they contain a small amount of elderberry, are…

Metamucil

Class Action

Metamucil

Allegations: Falsely marketing that products help support “Healthy Blood Sugar Levels,” “Appetite Control,” and “Digestive Health” when scientific evidence shows they don’t

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