Nutrafol
TINA.org investigated Nutrafol, owned by Unilever, and found, among other things, that it (1) advertises its supplements as “clinically proven” to increase hair growth and prevent hair loss without FDA approval or competent and reliable scientific substantiation; (2) pushes consumers into automatically renewing subscription plans while failing to clearly and conspicuously disclose all material terms and conditions of the subscriptions; and (3) promotes products by way of influencers without ensuring they properly disclose their material connection to the company.
Timeline
2023
April 4
TINA.org files a complaint with the FTC and FDA regarding Nutrafol’s deceptive marketing urging the agencies to take enforcement action.
2022
May 30
Unilever announces that it has acquired a majority stake in Nutrafol.
Featured
Nutrafol Needs to Shed Its Deceptive Hair Growth Claims
Illegal claims that company’s products prevent hair loss also need to go.
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Class-Action Tracker
Nutrafol Hair Growth Products
Allegations: Misleadingly marketing products as “clinically proven” to improve hair growth and prevent shedding
Nutrafol Products
Allegations: Making misleading claims in the marketing for Nutrafol