Nutrafol
TINA.org investigated Nutrafol, owned by Unilever, and found, among other things, that it (1) advertises its supplements as “clinically proven” to increase hair growth and prevent hair loss without FDA approval or competent and reliable scientific substantiation; (2) pushes consumers into automatically renewing subscription plans while failing to clearly and conspicuously disclose all material terms and conditions of the subscriptions; and (3) promotes products by way of influencers without ensuring they properly disclose their material connection to the company.
How We Took Action
2023
April 4
TINA.org files a complaint with the FTC and FDA regarding Nutrafol’s deceptive marketing urging the agencies to take enforcement action.
2022
May 30
Unilever announces that it has acquired a majority stake in Nutrafol.
Featured
Nutrafol Needs to Shed Its Deceptive Hair Growth Claims
Illegal claims that company’s products prevent hair loss also need to go.
The Latest
Hair-Raising Claims by Unilever’s Nutrafol Reported to Regulators
TINA.org files complaint with the FDA and FTC over company’s hair growth claims.
Consumer Alert: Hair Growth Products
Supplement and serum companies are targeting consumers experiencing hair loss.
Class-Action Tracker
Nutrafol Hair Growth Products
Allegations: Misleadingly marketing products as “clinically proven” to improve hair growth and prevent shedding