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Marketing Tactic

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FocusFactor

Class Action

FocusFactor

Allegations: Falsely marketing that products improve memory, concentration, and focus when scientific evidence shows that the ingredients cannot provide the promised benefits

Alpha Brain

Class Action

Alpha Brain

Allegations: Falsely marketing that supplements support “memory, focus, and cognitive processing speed” when scientific evidence shows the ingredients in them do not provide such results

Young Living Essential Oil Products

Class Action

Young Living Essential Oil Products

Allegations: Falsely marketing essential oils as “therapeutic” for various ailments in order to charge a premium price when the products do not provide the advertised health benefits

CVS Dry Mouth Discs

Class Action

CVS Dry Mouth Discs

Allegations: Marketing that products promote a healthy mouth when using them contributes to various oral health issues

Brain Juice

Ad Alert

Brain Juice

Think hard when considering this supplement’s cognitive claims.

Vizzy Hard Seltzer

Class Action

Vizzy Hard Seltzer

Allegations: Misleadingly marketing that alcohol products contain “Vitamin C Antioxidant from Acerola Superfruit” when the products contain a small amount of vitamin C that does not provide health benefits and…

NeuroBrocc

Ad Alert

NeuroBrocc

Unapproved and unsubstantiated claims abound in marketing of broccoli-based supplement.

Hair Growth Product Marketing

Industries

Hair Growth Product Marketing

TINA.org investigated marketing tactics used by the hair growth products industry and urged 25 companies to review their marketing.

Boner Bears

Class Action

Boner Bears

Allegations: Falsely marketing products as natural, herbal remedies for erectile dysfunction when they contain a pharmaceutical ingredient that requires a prescription

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