Burt’s Bees Cosmetics
Allegations: Falsely representing cosmetics as natural when they contain substances that are harmful to human health
Burt’s Bees Mascaras and Lip Shimmers
Case Name (Date)
Baez et al. v. The Clorox Co. and The Burt’s Bees Products Co.
22-cv-5218, N.D. Cal.
(July 2022)
Product/Service
Burt’s Bees All Aflutter Mascara, Nourishing Mascara, and Lip Shimmer
Allegations
Failing to disclose that products contain harmful ingredients (per- and polyfluoroalkyl substances, also called PFAS)
Status
Pending
Class-Action Tracker
Burt’s Bees Products
Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals
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Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
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Allegations: Falsely marketing products as “99.7 % Natural”
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Burt’s Bees Lipsticks, Lip Butter, and Other Products
Allegations: False natural claims
Burt’s Bees Güd Products
May 2018: This case was voluntarily dismissed, the reasons for which have not been disclosed. January 2018: A false advertising class-action lawsuit was filed against The Clorox Company and The…
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