
Burt’s Bees Charcoal Toothpastes
Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Frederick et al. v. Perrigo Co.
22-cv-1333, S.D. Cal.
(Sept. 2022)
Burt’s Bees Infant Formulas
Products do not contain enough powder to make the advertised number of bottles
Pending
Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Allegations: Falsely marketing products as “99.7 % Natural”
Allegations: Products make fewer bottles of formula than advertised
Allegations: Failing to disclose that products contain harmful ingredients
Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals
Allegations: False natural claims
Allegations: Falsely representing cosmetics as natural and safe when they contain substances that are harmful to human health
May 2018: This case was voluntarily dismissed, the reasons for which have not been disclosed. January 2018: A false advertising class-action lawsuit was filed against The Clorox Company and The…
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