Burt’s Bees Cosmetics
Allegations: Falsely representing cosmetics as natural when they contain substances that are harmful to human health
Burt’s Bees Dog Shampoos and Conditioners
Case Name (Date)
Goldfarb et al. v. Burt’s Bees, Inc.
21-cv-4904, S.D.N.Y.
(June 2021)
Product/Service
Burt’s Bees dog shampoos and conditioners
Allegations
Falsely marketing products as “99.7 % Natural”
Status
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Class-Action Tracker
Burt’s Bees Products
Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals
Burt’s Bees Charcoal Toothpastes
Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Several Brands of Baby and Infant Formula Powders
Allegations: Products make fewer bottles of formula than advertised
Burt’s Bees Mascaras and Lip Shimmers
Allegations: Failing to disclose that products contain harmful ingredients
Burt’s Bees Infant Formulas
Allegations: Products do not contain enough powder to make the advertised number of bottles
Burt’s Bees Lipsticks, Lip Butter, and Other Products
Allegations: False natural claims
Burt’s Bees Güd Products
May 2018: This case was voluntarily dismissed, the reasons for which have not been disclosed. January 2018: A false advertising class-action lawsuit was filed against The Clorox Company and The…
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