Burt’s Bees Cosmetics
Allegations: Falsely representing cosmetics as natural when they contain substances that are harmful to human health
Goldfarb et al. v. Burt’s Bees, Inc.
21-cv-4904, S.D.N.Y.
(June 2021)
Burt’s Bees dog shampoos and conditioners
Falsely marketing products as “99.7 % Natural”
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.
Allegations: Falsely representing cosmetics as natural when they contain substances that are harmful to human health
Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals
Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Allegations: Products make fewer bottles of formula than advertised
Allegations: Failing to disclose that products contain harmful ingredients
Allegations: Products do not contain enough powder to make the advertised number of bottles
Allegations: False natural claims
May 2018: This case was voluntarily dismissed, the reasons for which have not been disclosed. January 2018: A false advertising class-action lawsuit was filed against The Clorox Company and The…
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