Ad Alert

Clorox Handi Wipes

Be wary of the advertised shelf life of these "reusable cloths."

Putting aside the fact that actual cloths are more or less till death do us part, Clorox claims that its Handi Wipes reusable cloths “last 20 times longer” than single-use paper towels.


But while it’s easy to hate on paper towels for environmental reasons, which Clorox does on the back of the Handi Wipes package, a reader claims she was only able to squeeze two uses out of one Handi Wipes cloth. That’s 18 short of the advertised usage if you’re keeping score at home. She said she used to get 20 cleaning jobs per cloth but then Clorox modified the product without making changes to the advertising.

Clorox did not respond to a request for comment and the product packaging that reviewed did not explain how the company settled on 20 uses per cloth. But found evidence on of a transition to a “new cloth” where the advertised usage on the package had dipped from 20 to 15 per cloth.

And in the end the company itself notes that the reusable wipes wind up in the same place as the paper ones — the trash.

Find more of our coverage on cleaning products here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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