
Burt’s Bees Dog Shampoos and Conditioners
Allegations: Falsely marketing products as “99.7 % Natural”
Barrett et al. v. The Clorox Co., Burt’s Bees, Inc., and The Burt’s Bees Product Co.
22-cv-2193, N.D. Cal.
(April 2022)
Burt’s Bees cosmetics, including Lip Shimmer, Lip Shine, Nourishing Mascara, Satin Lipstick, and Matte Stick
Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods that “help[] to safeguard access to clean water … and promote health, safety and biodiversity” when the products contain harmful chemicals (per- and polyfluoroalkyl substances)
Pending
Allegations: Falsely marketing products as “99.7 % Natural”
Allegations: Products make fewer bottles of formula than advertised
Allegations: Failing to disclose that products contain harmful ingredients
Allegations: Products do not contain enough powder to make the advertised number of bottles
Allegations: False natural claims
Allegations: Falsely representing cosmetics as natural and safe when they contain substances that are harmful to human health
May 2018: This case was voluntarily dismissed, the reasons for which have not been disclosed. January 2018: A false advertising class-action lawsuit was filed against The Clorox Company and The…
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