Burt’s Bees Cosmetics
Allegations: Falsely representing cosmetics as natural when they contain substances that are harmful to human health
Burt’s Bees Güd Products
May 2018: This case was voluntarily dismissed, the reasons for which have not been disclosed.
January 2018: A false advertising class-action lawsuit was filed against The Clorox Company and The Burt’s Bees Products Company for allegedly labeling Güd brand products as natural when, according to plaintiffs, they contain unnatural and synthetic ingredients. (Cesarini et al v. The Clorox Company and The Burt’s Bees Products Company, Case No. 18-cv-208, N. D. CA.)
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Class-Action Tracker
Burt’s Bees Products
Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals
Burt’s Bees Charcoal Toothpastes
Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Burt’s Bees Dog Shampoos and Conditioners
Allegations: Falsely marketing products as “99.7 % Natural”
Several Brands of Baby and Infant Formula Powders
Allegations: Products make fewer bottles of formula than advertised
Burt’s Bees Mascaras and Lip Shimmers
Allegations: Failing to disclose that products contain harmful ingredients
Burt’s Bees Infant Formulas
Allegations: Products do not contain enough powder to make the advertised number of bottles
Burt’s Bees Lipsticks, Lip Butter, and Other Products
Allegations: False natural claims
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