Burt’s Bees Products
Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals
Gruen et al. v. The Clorox Co. and The Burt’s Bees Products Co.
22-cv-935, N.D. Cal.
(Feb. 2022)
Burt’s Bees cosmetics, including mascaras and lip shimmers
Falsely representing cosmetics as natural and safe when they contain substances that are harmful to human health (per- and polyfluoroalkyl substances, or PFAS)
Pending
Allegations: Falsely marketing products as containing “ingredients from nature” that are obtained using “responsible sourcing” methods when the products contain harmful chemicals
Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Allegations: Falsely marketing products as “99.7 % Natural”
Allegations: Products make fewer bottles of formula than advertised
Allegations: Failing to disclose that products contain harmful ingredients
Allegations: Products do not contain enough powder to make the advertised number of bottles
Allegations: False natural claims
May 2018: This case was voluntarily dismissed, the reasons for which have not been disclosed. January 2018: A false advertising class-action lawsuit was filed against The Clorox Company and The…
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