The Coca-Cola Company
TINA.org has reported on several Coca-Cola brands, one of which, Vitaminwater, was the subject of two TINA.org amicus curiae briefs filed in two separate federal courts. To read more about those actions, click here.
The Latest
TINA.org’s Social Media Influencers Actions
A review of TINA.org’s work exposing deceptive marketing tactics by social media influencers.
Winter Olympics Stumble Out the Gate Re #Ad Disclosure
These brand-relationship disclosures are far from world-class.
BodyArmor
Sports drink company’s Haterade-fueled ad claims head to FTC for further review.
A Deluge of Doublespeak
Corporate doublespeak is as hard to decipher as the questionable claims in the ads themselves.
Ad or Not? Big Papi’s Final Walk-Off
Sweet family moment or promotion for Coke?
Ad or Not? James Corden and The Late Late Show
Lots of James Corden’s Late Late Show segments go viral but which are ads?
Ad or Not? Coke and Ms. Gomez
This most-liked Instagram post of all time finally fesses up to what it really is.
Five Brand Names to Beware of this April Fools’ Day
Oh, the irony behind these five brand names.
7 Super Bowl Companies with Advertising Fouls
TINA.org is throwing the flag on several Big Game advertisers this year.
Proposed Vitaminwater Settlement Leaves Sour Aftertaste
TINA.org files a friend of the court brief opposing proposed settlement.
Class-Action Tracker
Powerade
Allegations: Misleadingly marketing that products contain “50% more electrolytes* vs the leading sports drink”
Minute Maid Fruit Punch
Allegations: Falsely marketing that products contain no preservatives
Topo Chico Margarita Hard Seltzers
Allegations: Falsely marketing products as margaritas when they don’t contain tequila and are actually beer
Simply Tropical Juices
Allegations: Falsely marketing juices as “All Natural” when they contain synthetic chemicals that are harmful to people and the environment
Minute Maid Juice Boxes
Allegations: Misleadingly marketing juices as healthy when scientific evidence shows consuming fruit juices increases the risk of diseases
Minute Maid Beverages
Allegations: Falsely marketing products as healthy
Recyclability Claims on Dasani, Poland Spring and Other Bottled Waters
Allegations: False “100% Recyclable” claims
Topo Chico Margarita Hard Seltzer
Allegations: Misleadingly marketing drinks as margaritas when they don’t contain tequila
Fanta Piña Colada Soda
Allegations: Falsely marketing the flavoring ingredients in beverages
Minute Maid Apple Juice
Allegations: Marketing products using the phrase “with vitamin C” on the front label without adequately disclosing that they contain a chemically modified form of vitamin C that acts as a…
Fanta Piña Colada
Allegations: Misleadingly marketing drinks as containing “100% Natural Flavors”
Fresca Sparkling Black Cherry Citrus and Grapefruit Citrus Sparkling Soda Waters
Allegations: Misleadingly marketing products as “Sparkling Soda Water” and the flavoring ingredients in them
Simply Orange Juice
Allegations: Falsely marketing Simply Orange
Fairlife Milk
Allegations: Misleadingly marketing that milk comes from cows that are treated humanely
Fanta Dragon Fruit Soda
Allegations: False natural claims
Fanta Berry-Flavored Drinks
Allegations: False natural claims
BodyArmor SuperDrink
Allegations: Misleadingly marketing drinks as healthy and providing superior hydration
Gold Peak Slightly Sweet Teas
Allegations: Misleadingly marketing teas as low in sugar when they are actually high in sugar
Core Power Elite Vanilla High Protein Milk Shake
In September 2020, a class-action lawsuit was filed against Fairlife for allegedly misleadingly marketing that the flavoring ingredient in its Core Power Elite Vanilla High Protein Milk Shake is vanilla…
Orange Vanilla Coca-Cola Sodas
In October 2020, a class-action lawsuit was filed against Coca-Cola for allegedly falsely marketing that vanilla is one of the flavoring ingredients in Orange Vanilla Coca-Cola sodas when, according to…
Core Power Vanilla Milk Shake
In September 2020, a class-action lawsuit was filed against Fairlife LLC for allegedly misleadingly marketing that the flavoring ingredient in Core Power Vanilla High Protein Milk Shake is vanilla when,…
Vanilla Coke
In July 2020, a class-action lawsuit was filed against The Coca-Cola Company for allegedly misleadingly marketing that the characterizing flavor in Vanilla Coke is vanilla when, according to plaintiffs, the…
Fairlife Milk Products
In June 2020, a class-action lawsuit was filed against Coca-Cola for allegedly falsely advertising that Fairlife products contain milk from cows that are treated ethically, humanely, and with an “extraordinary”…
Honest Organic Peach Tea
In January 2020, a class-action lawsuit was filed against The Coca-Cola Company for allegedly misleadingly marketing its Honest Organic Peach Tea as being “Just a Tad Sweet” to imply that…
Seagram’s Ginger Ale
October 2019: A federal judge granted final approval of the settlement agreement. June 2019: A federal judge granted preliminary approval of a settlement agreement that provides class members with an…
Bottles of Gold Peak Tea
In August 2019, a class-action lawsuit was filed against The Coca-Cola Company for allegedly deceptively using concaved bottles for its Gold Peak Tea to make consumers think they are getting…
Coca Cola Freestyle Souvenir Cup at Universal Parks
In October 2019, a class-action lawsuit was filed against NBC Universal for allegedly falsely advertising that the purchase of a Coca Cola Freestyle Souvenir Cup at Universal parks comes with…
Hansen’s Natural Sodas
In September 2018, a class-action lawsuit was filed against The Coca-Cola Company for allegedly misleadingly marketing Hansen’s Natural Sodas as being natural when, according to plaintiffs, the sodas contain artificial…
Diet Coke’s Marketing
March 2018: The named plaintiffs filed a Notice of Appeal regarding the February 2018 decision to dismiss the case. February 2018: A federal judge granted Coca-Cola’s motion to dismiss concluding…
Diet Coke
In October 2017, a class-action lawsuit was filed against Coca-Cola for allegedly making consumers believe that Diet Coke will assist weight loss and management by misleadingly marketing the soda as…
Minute Maid Pomegranate Blueberry 100% Fruit Juice
January 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…
Coca-Cola’s Sugar-Sweetened Beverages
In July 2017, a class-action lawsuit was filed against The Coca-Cola Company for, among other things, allegedly misleading consumers about the characteristics of sugar-sweetened beverages by obscuring the link between…
Gold Peak Tea Products
In July 2017, a class-action lawsuit was filed against The Coca-Cola Company for allegedly deceptively marketing Gold Peak Tea products as having “No Preservatives” when, according to plaintiffs, they contain…
Coca-Cola’s Soft Drink Labels
2015: An Amended Consolidated Complaint making similar allegations (i.e., the company deceptively markets drinks as natural when they contain artificial flavoring and chemical preservatives) was filed. 2014: Multiple lawsuits have…
Minute Maid Enhanced Pomegranate Blueberry Juice
May 2016: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. February 2016: Plaintiffs moved for…
Odwalla Energy Bars and Beverages
In August 2016, Coca-Cola and Odwalla, Inc. moved to dismiss a false advertising class-action lawsuit regarding Odwalla energy bars and beverages. Specifically, the complaint, which was originally filed in 2013,…
Marketing of Vitaminwater
April 2016: A federal judge issued a decision granting final approval of the settlement. January 2016: Plaintiffs moved for final approval of the settlement, which was preliminarily approved in October…
Vitaminwater
June 2015: After a class member filed a Notice of Appeal indicating that he was appealing the Court’s final approval of the settlement agreement and the approval of attorneys’ fees,…