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Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

Neutral Posture

Ad Alert

Neutral Posture

It is poor form to market products as “Made in USA” that aren’t “all or virtually all” made here.

ADT

Ad Alert

ADT

Home security company sought to secure only positive reviews.

IKEA

Ad Alert

IKEA

Deceptive “Made in USA” claims throw IKEA into a pillow fight with the FTC.

LinerWorld

Ad Alert

LinerWorld

Company changes language on homepage following FTC inquiry into Made in the USA claims.


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