Ad Alert

Best Buy’s 50% Off Luxury Appliances Coupon

The coupon gets you in the door but can you then use it?

Ad Alert

Best Buy’s 50% Off Luxury Appliances Coupon

A reader recently sent in this coupon he received from Best Buy:

In the market for a stove and/or refrigerator, our reader headed out to Best Buy to make use of the coupon, which expires May 5. At the store, he said there were several items bearing an “extra 50% off” tag, including some appliances that caught his eye. Following the instructions on the coupon, he saw an associate for details. That’s where things unraveled.

“[T]hey told me it was for luxury appliances,” he said in an email. “I asked well what’s a luxury appliance and they couldn’t tell me.”

He added, “I’ve called, I’ve messaged and they won’t give a straight answer.”

Before we get to what might qualify as a luxury appliance in the eyes of Best Buy, let’s unpack some of the other terms in the coupon that you may not be familiar with. “Open-box” is a delicate way of saying used. Best Buy has at least four open-box purchasing options. “Built-in” refers to how the appliance is installed; it is the opposite of freestanding.

“Luxury,” as Best Buy defines it, is a more elusive term. If you look up “luxury” on Best Buy’s website, the search yields 107 results, only 10 of which are appliances (and half of those are wine or beverage coolers). The coupon’s Sometimes termed “mouse print” or, more benignly, “disclosure language”, and presented in miniscule font. It is there to take back every enticing offer made in the ad. also offers more questions than answers, stating that “non-luxury dishwashers” are ineligible for the 50-percent markdown. Why single out dishwashers? That would seem to suggest that there are other non-luxury appliances that are eligible for the discount, despite what our reader was told in the store. reached out to Best Buy for answers. The company has yet to respond to our request for comment.

To read more of our coverage on Best Buy, click here.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

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