Electric Mirror LED Mirrors
FTC publishes first closing letters since Made in USA Labeling Rule went into effect in August.
Williams-Sonoma
Retailer retrains personnel in response to FTC inquiry into its "Crafted in America" claims.
It’s a tradition as old as corporate America: A company finds itself in the spotlight for the wrong reasons and in order to take the heat off, it retrains its employees on the proper way to conduct themselves as representatives of The Brand.
Recently, it was William-Sonoma’s turn to rewind the training tapes.
After the FTC found certain Chinese mattress pads labeled “Crafted in America” on a Williams-Sonoma-owned website, the home-furnishings retailer told the agency that, in addition to correcting the errors, it retrained personnel on the “appropriate processes and policies” for verifying country-of-origin information. Based on these steps, the FTC closed its inquiry.
Williams-Sonoma attributed the errors to a mix-up with SKU numbers. They appeared on pbteen.com, the teen section of Pottery Barn’s website. Williams-Sonoma acquired Pottery Barn in 1986.
Find more of our coverage on Made in the USA claims here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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