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What to Know about Sponsored Content

Consumer Basics

What to Know about Sponsored Content

It’s getting harder to distinguish advertisements from objective content.

What to Know about Negative-Option Offers

Consumer Basics

What to Know about Negative-Option Offers

Risk free trials may lead to repeated, unwanted charges to your credit card.

Does Size Really Matter? A Primer on Slack-Filled Packaging

Consumer Basics

Does Size Really Matter? A Primer on Slack-Filled Packaging

What to know about the FDA’s rule on underfilled or slack-filled packaging.

Sales, Bargains, Discounts

Consumer Basics

Sales, Bargains, Discounts

Shoppers face fictitious pricing, perpetual sales and more when trying to decipher a true bargain in the aisle.

Deceptive Marketing 101: Recyclable Claims

Consumer Basics

Deceptive Marketing 101: Recyclable Claims

How products marketed as “recyclable” end up in landfills.

FDA Registered, Cleared, Approved: What’s the Difference?

Consumer Basics

FDA Registered, Cleared, Approved: What’s the Difference?

Medical devices like to tout their status with the FDA. But what’s behind these terms?

Rebates

Resources

Rebates

Rebates are often unredeemed.

Truth is Not Always a Defense

Consumer Basics

Truth is Not Always a Defense

The truth is bigger than the sum of an ad’s parts.

Sweepstakes & Prizes

Consumer Basics

Sweepstakes & Prizes

Sweepstakes and lotteries may be scams in disguise.

Product Placement

Consumer Basics

Product Placement

Products that pop up in movies and television shows are often there for specific advertising reasons.

Free Doesn’t Usually Mean Free

Consumer Basics

Free Doesn’t Usually Mean Free

There’s lots of strings attached to offers of free products and services.

Service Contracts and Extended Warranties

Resources

Service Contracts and Extended Warranties

Is it worth it to pay extra for that extended warranty?

Infomercials

Resources

Infomercials

What to know before you bite on that revolutionary infomercial product.

What is Industry Self-Regulation?

Consumer Basics

What is Industry Self-Regulation?

Self-regulating organizations can have varying impacts on the standards that are set for the way industries do business.

Puffery – A Marketer’s Right To Lie

Consumer Basics

Puffery – A Marketer’s Right To Lie

Ads can legally lie to you as long as the lie is so obvious an exaggeration that you know not to take it seriously.

The Scoop on Social Media Influencer Disclosure Requirements

Consumer Basics

The Scoop on Social Media Influencer Disclosure Requirements

What kind of disclosure is necessary for social media influencer marketing?

Motion Picture Association of America

Consumer Basics

Motion Picture Association of America

The Motion Picture Association of America (MPAA) is a trade association comprised of six well-known Hollywood studios – Walt Disney, Sony, Paramount, 20th Century Fox, Universal, and Warner Brothers. Like…

How Causewashing Deceives Consumers

Consumer Basics

How Causewashing Deceives Consumers

For decades, brands have been supporting causes — or rather pretending to support causes — to boost sales.

U.S. Department of the Interior

Consumer Basics

U.S. Department of the Interior

The Department of Interior (DOI), established in 1849, is the federal department responsible for protecting the country’s natural resources and cultural heritage.

The Subliminal Ad

Consumer Basics

The Subliminal Ad

Was that an ad that flashed by?

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What to Know about Sponsored Content

What to Know about Negative-Option Offers

Does Size Really Matter? A Primer on Slack-Filled Packaging

Sales, Bargains, Discounts

Deceptive Marketing 101: Recyclable Claims

FDA Registered, Cleared, Approved: What’s the Difference?

Rebates

Truth is Not Always a Defense

Sweepstakes & Prizes

Product Placement

Free Doesn’t Usually Mean Free

Service Contracts and Extended Warranties

Infomercials

What is Industry Self-Regulation?

Puffery – A Marketer’s Right To Lie

The Scoop on Social Media Influencer Disclosure Requirements

Motion Picture Association of America

How Causewashing Deceives Consumers

U.S. Department of the Interior

The Subliminal Ad